Blurred lines: Athlete investors on rise as brands embrace new ways to partner with sport stars June 22, 2022 When Anthony Joshua and Dazn announced a new partnership last week, one of the most eye-catching aspects of the deal was that it involved the British heavyweight boxer acquiring a stake in the sports streaming platform. It was just the latest example of a prominent athlete cultivating a business portfolio to complement their sporting career. [...]
Sam Torrance: Flawless Matt Fitzpatrick claimed a US Open that was a great advert for golf June 20, 2022 Watching Matt Fitzpatrick warming up on the driving range during the US Open, his swing looked like a picture of control. He took that out onto the course and showed it all week but especially in Sunday’s sublime final round, which completed his first major victory. Fitzpatrick played beautifully from tee to green at Brookline [...]
Bronte Law wins battle of the Brits in sizzling Aramco Team Series London June 19, 2022 England’s Bronte Law savoured the sweet taste of home success after sinking a monster eagle putt at the last hole to snatch the individual crown at the Aramco Team Series London on Saturday. After three days of intense competition in stifling conditions at Centurion Club more in keeping with the Sotogrande or Jeddah legs of [...]
Lydia Hall interview: Welsh golfer on her Amazon delivery sideline and the Aramco Team Series June 14, 2022 Lydia Hall spent much of the pandemic delivering parcels but now the Welsh golfer is enjoying improved returns on the Ladies European Tour, thanks in no small part to the Aramco Team Series. When Covid-19 shut down much of sport in early 2020, Hall was forced to put her clubs to one side and turn [...]
George Blackshaw interview: Amputee Golfer on learning from the pros at the Aramco Team Series June 14, 2022 The Aramco Team Series might boast some of the best women’s golfers in the world but that doesn’t mean that it remains roped off to non-professionals. George Blackshaw, known to thousands of followers on social media as the Amputee Golfer, was one of those who got the chance to play alongside the elite at the [...]
Hannah Burke interview: Aramco Team Series tipped my season into profit June 14, 2022 Sharing in victory at the Aramco Team Series in Jeddah last year was more than just a welcome boost towards the end of a long season for England’s Hannah Burke. It also marked her first success since being sidelined by injury in 2019, losing sponsors and then having to take more time away from competition [...]
Aramco Team Series: Why the Saudi energy and chemical giant is backing women’s golf June 14, 2022 Aramco public affairs general manager Talal Al-Marri explains why the Saudi energy and chemicals giant became one of the biggest backers of women’s golf via the Aramco Team Series, and what the company looks for in a sports sponsorship. Q. How did you come to be title partners of the Aramco Team Series? A. We [...]
Aramco Team Series London: Who is playing at Centurion Club this week? June 13, 2022 From multiple Ladies European Tour order of merit winners to some of the most in-form players on the planet, the Aramco Team Series London is set to welcome a host of talent to Centurion Club this week. Here are 10 players to watch. Georgia Hall The 2018 Women’s Open champion is one of several high-profile [...]
Aramco Team Series: Where is the expanded $5m women’s golf circuit taking place in 2022? June 13, 2022 After a successful first year, the Aramco Team Series has expanded to five events in 2022, adding Thailand to a circuit that has retained stops in England, Spain, the United States and Saudi Arabia. Here is where the action is unfolding this year. Bangkok, 12-14 May Last month’s curtain raiser to the 2022 Aramco Team [...]
Sam Torrance: Stage is set for Rory McIlroy and Justin Thomas to continue rivalry at US Open June 13, 2022 Recent form dictates that Rory McIlroy and Justin Thomas will be the most fancied players in the field when the US Open returns to the Country Club, Brookline, this week. The Massachusetts venue is a really famous course and one of the oldest in the United States which has held this major three times before, [...]