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Global Brands

  • Reeves’ milkshake tax ‘could force me to quit UK’

    Retail

    Rachel Reeves’ possible ‘milkshake tax’ could force a family business to move production oversees if it is introduced in the Budget next week, its boss has warned. Global Brands chief executive Steve Perez said the rumoured changes to the Soft Drinks Industry Levy could lead to making the decision which would “be devastating for local [...]

    News article screenshot captured on November 19, 2025, showing key highlights and updates from the general news category.
  • Rachel Reeves’ tax hikes will cost me £1m – Hooch tycoon

    Economics

    The founder of the alcoholic drinks empire behind the likes of Hooch and VK has warned the tax hikes announced by Rachel Reeves will cost him an extra £1m. Steve Perez, the boss of Derbyshire-headquartered Global Brands, added that the Chancellor has “stacked the odds” against businesses like his and that he has “no choice” [...]

    Chancellor of the Exchequer Rachel Reeves leaves Downing Street with the treasury team before tomorrow's Spring Statement on March 25, 2025 in London, England. (Photo by Peter Nicholls/Getty Images)
  • Sour year for VK and Hooch maker as price rises fail to offset costs jump

    Retail

    The maker of alcoholic drinks such as VK and Hooch saw its profit slashed as its costs surged despite the group raising prices.

    Global Brands is behind the likes of VK and Hooch.

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