Unilever triples spend on video game ads to target younger audience August 15, 2024 Consumer goods giant Unilever is betting big on gaming to help it advertise to elusive younger audiences. The company, which owns a host of household name brands including Lynx and Dove, has poured money into its in-game advertising department over the past three years, tripling its spend since 2021. It now has a team of [...]
Evoke: Profit nosedives at William Hill and 888 owner as Euros boost fails to materialise August 15, 2024 William Hill owner Evoke has reported a huge post-tax loss as a predicted boost to profit after betting at the Euros failed to make any material impact on its results. The firm, which owns William Hill, 888 and Mr Green, reported a post-tax loss of £143.2m in the six months to 30th June 2024, an [...]
Games Workshop: ‘Exciting times’ as Warhammer-maker posts best-ever results July 30, 2024 Warhammer maker Games Workshop has reported its best-ever set of results as revenue grew by 11.1 per cent to £494.7m for the 53 weeks ended June 2.
Guild Esports: Beckham-backed gaming group slashes costs as revenue dips June 28, 2024 The David Beckham-backed gaming company Guild Esports has cut its pre-tax loss after slashing its costs amid a "challenging macroeconomic environment" for the company, according to a newly filed half-year report.
Video game maker Tinybuild reveals ‘disappointing’ performance of new title Broken Roads June 24, 2024 Tinybuild has revealed better than expected sales, despite its new game Versus Evil continuing to put on a "disappointing" performance.
Team Fortress, Half-Life and Portal game developer faces £656m lawsuit in London court June 12, 2024 US-based gaming platform Valve Corporation is facing a £656m class action in the UK for allegedly overcharging 14 million PC gamers in the UK.
Could word games be the future of networking? Linkedin thinks so May 23, 2024 Linkedin's gaming push has raised some eyebrows, but capitalising on Gen Z's crossword craze is a smart move, writes Anna Moloney.
The Notebook: Could brands and influencers sway this year’s elections? May 22, 2024 From shaping voters to capitalising on the gaming boom, brands and influencers have immense power, writes Matt Scheckner in today's Notebook.
XL Media: US revenue tanks at betting firm amid ‘increased competition from large publishers’ May 17, 2024 The owner of SportsBettingDime and Which Bingo, said revenue in the US was down 42 per cent down on last year’s figure to $26.9m (£21.2m).
Gamestop shares rocket as meme stock rally engineer ‘Roaring Kitty’ returns May 13, 2024 Gamestop shares soared as high as 110 per cent on Monday after the engineer of the meme stock rally, "Roaring Kitty," returned.