Saracens: Love to hate, rugby values and mulled name change Sport Business Saracens considered changing their name as part of a recent brand overhaul that they hope will pin them as the “Original Club of North London”. The three-time European champions have given themselves a glow-up, aiming to attract younger audiences to their 10,500-capacity StoneX Stadium in north London and increase the number of sold out matches [...]
Prem Rugby: Four business stories to watch this season Sport Business English top flight rugby is back this evening with a snazzy new brand: the Premiership has become the Prem, and Thursday nights are the new Fridays. Sure, tonight’s opener between Sale Sharks and Gloucester is a one-off to accommodate the Women’s Rugby World Cup final at Allianz Stadium, but a lot is going on in [...]
TNT Sports in discussions for rugby union Nations Cup Sport Business TNT Sports are in discussions to broadcast the inaugural Nations Cup as the firm looks to grow its rugby union offering. The organisation, formerly BT Sport, currently shows the English top flight Gallagher Prem, which begins next week, as part of a broadcast deal that runs through until 2031. And having dropped the Investec Champions [...]
Newcastle Red Bulls can be model for Prem Rugby franchising August 15, 2025 This week Steve Diamond joked that Newcastle Red Bulls – formerly Newcastle Falcons – would not have a motorbike jumping off the roof of one of their stands… yet. But in a week where a major sports player has chosen to invest in Prem Rugby, clubs should be champing at the bit to get their [...]
Newcastle Red Bulls: Energy drinks titan can lead rugby renaissance in north August 12, 2025 Red Bull has been tipped to lead a rugby “renaissance in a football heartland” after purchasing Prem Rugby team Newcastle Falcons and enacting a rebrand. Newcastle Red Bulls will join a wider sporting portfolio which includes a Formula 1 team and a string of majority – such as Leipzig – and minority – including Leeds [...]
Newcastle: Club taken over and will become Newcastle Red Bulls August 12, 2025 Energy drinks giant Red Bull has taken over Newcastle with the club to play under Newcastle Red Bulls branding. The Prem Rugby club had been teetering on the edge of financial crisis with former owner Semore Kurdi putting the club on the market for £1. But the major brand has stepped in to take over [...]
Premiership Rugby final scores record UK TV figures June 17, 2025 The Premiership Rugby final between Bath and Leicester Tigers was the most watched edition in history, it was revealed on Tuesday. Bath’s 23-21 victory at Allianz Stadium in Twickenham last Saturday, a win that ended a 28-year wait to win the English top flight, was watched by a record 973,000 people across TNT Sports and [...]