Real Madrid underline financial power by signing new €1bn kit deal with Adidas June 10, 2026 Real Madrid have received a financial boost after signing a new eight-year kit deal with Adidas that is believed to be the most lucrative in world football. The 15-time European champions and the German sportswear behemoth have opted for an early extension to their partnership, which will now run until at least 2034. Real Madrid’s [...]
Everton chief calls for full review of England academy talent funding June 10, 2026 Everton technical director Nick Cox, one of the most respected figures in the academy world, has questioned the Premier League’s model for investing in youth development. Cox, who worked at Manchester United’s academy for nine years – six as its director – before joining Everton last year, believes big clubs receive too big a slice [...]
World Cup office sweepstakes could leave employers facing legal red cards June 10, 2026 With the World Cup set to kick off on Thursday, many offices across the City will be gearing up to offer employees the chance to participate in competitions – known as sweepstakes – to place informal bets on who might win. Sweepstakes involve participants paying a fee into a cash pot and being randomly assigned [...]
Justice For Players hopeful of Fifa deal in football class action after Diarra settlement June 9, 2026 Justice For Players insists its multi-billion-pound claim against Fifa has been strengthened by the governing body settling with the man who triggered the class action, Lassana Diarra. Diarra’s lawyer Jean-Louis Dupont confirmed on Tuesday that his client had reached agreement with Fifa and the Belgian football federation over an out-of-court settlement in relation to the [...]
‘Reason to be optimistic’: Hospitality bosses say World Cup a lifeline for pubs June 9, 2026 Pub bosses are hoping for a much-needed boost from the World Cup this summer, as the hospitality industry warns of a crushing tax and cost burden. Leading pub chains Greene King and JD Wetherspoon have told City AM they are hoping for a “useful boost” to counteract the “layering of costs” they have faced in [...]
Fifa charging World Cup fans £59 for ‘shoutouts’ in new money-making scheme June 9, 2026 Fifa is charging football fans £59 to have their name announced before matches at the 2026 World Cup, which starts this week. For $79 (£59), supporters can buy a “Super Shoutout” to have their name read out and appear on the stadium scoreboard before any fixture at the World Cup. It is the latest money-making [...]
Platini sues Fifa and president Infantino over alleged plot to topple him June 9, 2026 Former Uefa president Michel Platini is suing Fifa boss Gianni Infantino, accusing him and two others of plotting against him and ending his chances of landing football’s top job. Platini’s lawyers have announced that they are bringing legal action in Paris against Infantino and two former Fifa officials, legal director Marco Villiger and audit chair [...]
Where can I watch the Fifa World Cup from in London? June 8, 2026 Book your tables and pre-order those booze towers because the World Cup is here – for more than a month – and City AM has you covered. Here are the sport desk’s top nine non-traditional spots to enjoy the footie from. Brigadiers The City staple is an ideal place for those early 8pm kick-offs. Its [...]
England World Cup fans invited to ‘soccer Coachella’ with free fan fest and cheap beer June 8, 2026 The cost of attending the 2026 World Cup is already notorious, but Philadelphia believes it has the solution for budget-conscious England fans heading to the United States. The city raised $60m in private funding which, along with state and federal contributions, will subsidise what the city is billing as “a soccer Coachella” – the only [...]
Fifa+ deal to boost Dazn’s quest for first profit, says CEO June 8, 2026 Dazn CEO Shay Segev insists the global sport streaming platform will make money from hosting Fifa+, the world governing body’s mothballed direct-to-consumer product. Fifa+, which comprises archive footage, live games from obscure competitions and magazine shows, is now only available on Dazn after Fifa pulled the plug on its four-year-old D2C offering. Segev told City [...]