Skip to content
City AM
Main navigation
Download free app
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Banking
      • FTSE 100 Live
      • Tech
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • City of London BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Guaranteed hours rules ‘would threaten jobs’, government warned

      Tesco supermarket exterior showcasing brand signage and entrance with shoppers entering and exiting the store.

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
      • The Punter
    • From our partners
      • The Morning Briefing: SBS x City AM
      • Aramco Team Series
      • LIV Golf
    • Featured

      Italy and UK risk driving Formula 1 away with misguided tax raids

      General news image showing a significant event or topic discussed in the article, relevant to current news or business tre...

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Why the Norwegian Arctic is the best place to see the Northern Lights

      Stunning view of Northern Lights illuminating the Norwegian Arctic sky, showcasing vibrant auroras over a snowy landscape

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Newsletters
  • Latest Paper
  • ISA Guide
  • Sign In
  • Sign Out
  • My Account

Football sponsorship

  • Exclusive: Arsenal close in on Visit Rwanda partnership extension

    Sport Business

    Arsenal are in advanced talks to extend their controversial £10m-a-year commercial partnership with Visit Rwanda, the tourism arm of the East African country. The current agreement, which sees Visit Rwanda appear on the shirt sleeves of the men’s and women’s teams, was due to expire at the end of the season.  It has also been [...]

    Visit Rwanda has been a partner of Arsenal since 2018
  • Which brand is each Premier League club’s front-of-shirt sponsor?

    Sport Business

    The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]

    The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship.
  • Gambling ban could cut Premier League sponsorship income by 60 per cent

    Sport Business

    Premier League clubs could be set for a financial day of reckoning with the voluntary gambling sponsorship ban set to cut income by up to 60 per cent, according to industry experts. Research suggests that some clubs could lose over half of the revenue they currency enjoy as a result of gambling sponsors when the [...]

    Premier League clubs could be set for a financial day of reckoning with the voluntary gambling sponsorship ban set to cut income by up to 60 per cent, according to industry experts.
  • Global women’s sport set to hit £2bn in revenues in 2025

    March 18, 2025

    Global revenues across women’s elite sport will reach nearly £2bn in 2025, according to Deloitte. Basketball and football continue to lead growth across the sector – combined revenues from the whole of women’s sport are set to rise by over 240 per cent in just four years. The report backs up the “growth mode” storyline [...]

  • Spreadex: Football focus helps turnover pass £100m

    November 19, 2024

    A significant move into sponsorship of Championship football teams has helped turnover at Spreadex surge during its latest financial year. The business, which offers financial spread betting, sports spread betting and sports fixed-odds betting, is a major sponsor of clubs such as Watford, Sheffield United, Sunderland and West Bromwich Albion. Spreadex has reported a turnover of £103.2m [...]

  • FC Barcelona announce new Nike deal worth £1.4bn

    November 11, 2024

    Barcelona have announced a 14-year kit manufacturing deal with Nike worth £1.4bn in what is a record agreement of its kind. Despite murmurs of a fractious relationship between the Catalan club and the American sporting titan the deal will be worth around £105m per season for the LaLiga club. Real Madrid’s deal with Adidas is [...]

Trending Articles

  • Big Four carnage as KPMG swings the jobs axe on both sides of the Pond

  • Robert Dyas losses double as Dragons Den star eyes turnaround

  • Big Four giant KPMG downgrades equity partners 

  • Exclusive: Fabregas free to become Chelsea manager, says Como chief

  • JD Sports boss quit after failed coup attempt

Subscribe

Subscribe to the City AM newsletter to have our top stories delivered directly to your inbox.

Subscribe
  • Got a story?
  • About City AM
  • Careers
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance
  • City AM Events
  • City Winners
  • The Punter
  • Casino
  • City AM Puzzles

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
  • Newsletters
  • Advertising
  • About
  • Licensing
Copyright 2026 City AM Limited