Premier League front-of-shirt sponsorship revenues rise to £444m Sport Business Premier League clubs’ front-of-shirt sponsorship revenue has risen eight per cent to £444m despite implementing a voluntary ban on gambling firms. The English top flight agreed to ban betting and casino brands from the lucrative front-of-shirt sponsorship slot in a move that lost the 20 clubs a collective £67m. But Premier League teams have managed [...]
Exclusive: Arsenal close in on Visit Rwanda partnership extension Sport Business Arsenal are in advanced talks to extend their controversial £10m-a-year commercial partnership with Visit Rwanda, the tourism arm of the East African country. The current agreement, which sees Visit Rwanda appear on the shirt sleeves of the men’s and women’s teams, was due to expire at the end of the season. It has also been [...]
Which brand is each Premier League club’s front-of-shirt sponsor? Sport Business The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]
Gambling ban could cut Premier League sponsorship income by 60 per cent June 3, 2025 Premier League clubs could be set for a financial day of reckoning with the voluntary gambling sponsorship ban set to cut income by up to 60 per cent, according to industry experts. Research suggests that some clubs could lose over half of the revenue they currency enjoy as a result of gambling sponsors when the [...]
Global women’s sport set to hit £2bn in revenues in 2025 March 18, 2025 Global revenues across women’s elite sport will reach nearly £2bn in 2025, according to Deloitte. Basketball and football continue to lead growth across the sector – combined revenues from the whole of women’s sport are set to rise by over 240 per cent in just four years. The report backs up the “growth mode” storyline [...]
Spreadex: Football focus helps turnover pass £100m November 19, 2024 A significant move into sponsorship of Championship football teams has helped turnover at Spreadex surge during its latest financial year. The business, which offers financial spread betting, sports spread betting and sports fixed-odds betting, is a major sponsor of clubs such as Watford, Sheffield United, Sunderland and West Bromwich Albion. Spreadex has reported a turnover of £103.2m [...]
FC Barcelona announce new Nike deal worth £1.4bn November 11, 2024 Barcelona have announced a 14-year kit manufacturing deal with Nike worth £1.4bn in what is a record agreement of its kind. Despite murmurs of a fractious relationship between the Catalan club and the American sporting titan the deal will be worth around £105m per season for the LaLiga club. Real Madrid’s deal with Adidas is [...]