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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

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Football finance

  • Players as part owners: Is Cesc Fabregas’ deal with Como the future of football?

    August 14, 2022

    As athletes transition to life after professional sport it is natural for them to consider what comes next, and such considerations were highlighted recently by Cesc Fabregas’ recent signing with FC Como. In addition to his wages, the Italian club has said that Fabregas will also become a co-owner. So could this be a trend [...]

  • Trevor Steven: Manchester United must use transfer window to fix serious problems

    August 11, 2022

    The Premier League season may have started but the transfer window remains open until the end of the month – and Manchester United have already shown that they have the greatest need of the top teams to make use of the market. Sunday’s home defeat to Brighton in their opening game served up the familiar [...]

  • Premier League clubs bounce back from pandemic but Championship crisis deepens

    August 9, 2022

    Premier League football clubs have recovered from the financial effects of Covid-19 just a year after stadiums were reopened, according to a new survey compiled by accountants BDO. But that is in stark contrast to the fortunes of teams in the Championship, whose money worries have deepened since the pandemic, the business advisory firm found. [...]

  • Over 60 per cent of Premier League contracts open to abuse, research suggests

    August 8, 2022

    Her Majesty’s Revenue and Customs believes that a “significant number” of Premier League football clubs and players are underpaying tax, new analysis from law firm Pinsent Masons will reveal today. Pinsent Masons says that 64 per cent of Premier League footballers’ contracts now take a form which HMRC says is open to abuse. This follows [...]

  • Premier League: Haaland shines for City while Man United get wake-up call

    August 7, 2022

    Only one club have managed to win three Premier League titles back-to-back – Manchester United, twice – but Manchester City made the perfect start in their bid to be the second club to do so when Erling Haaland became the second City player after Sergio Aguero to score two goals on his league debut. Haaland’s [...]

  • Gambling sponsors back on the up in sport despite continued threat of a ban, study finds

    August 4, 2022

    Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]

  • The Women’s Euros smashed records. Now we need more women on football club boards

    August 2, 2022

    Women’s Euro 2022 broke new records for football and it’s clear that brands are now recognising the commercial value of the women’s game.  Spurred on by rising professionalism, for the first time ever, every one of the top-20 revenue generating clubs in world football now has a women’s team. Off the pitch though, it’s a [...]

  • Eni Aluko exclusive: England Women can win World Cup now they’ve got monkey off their back

    August 1, 2022

    Women’s Euro 2022 champions England should head to next year’s World Cup with confidence that they can win back-to-back major tournaments, says former Lioness Eni Aluko.  England shed the baggage of successive semi-final defeats with victory in the final against Germany in front of a record crowd of 87, 912 at Wembley Stadium on Sunday. [...]

  • England Women set for sponsorship offers after Euros success turns Lionesses into stars

    August 1, 2022

    The stars of England’s success at Women’s Euro 2022 could be in line for lucrative personal sponsorship deals as a result of the tournament making them household names. Lionesses including captain Leah Williamson and super-sub Alessia Russo have enjoyed greater prominence than ever as women’s football has made the front and back pages. But the [...]

  • Kit hits the fan: Retailers running out of England Women’s shirts ahead of Euros final

    July 28, 2022

    Retailers are running out of England Women’s football shirts ahead of the Lionesses’ Euro final against Germany on Sunday. The official England online store, kit maker Nike’s website and a host of high street retailers had sold out of all but extra-small women’s home shirts, which are priced at £75, on Thursday. “We have seen [...]

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