Gambling sponsors back on the up in sport despite continued threat of a ban, study finds August 4, 2022 Gambling sponsorship in English sport is back on the rise despite the threat of a potential ban, according to a new study. The number of betting companies with front-of-shirt sponsorship deals at leading clubs appeared to be in terminal decline just a year ago, having plummeted 48 per cent from 2019 to 2021. Premier League [...]
The Women’s Euros smashed records. Now we need more women on football club boards August 2, 2022 Women’s Euro 2022 broke new records for football and it’s clear that brands are now recognising the commercial value of the women’s game. Spurred on by rising professionalism, for the first time ever, every one of the top-20 revenue generating clubs in world football now has a women’s team. Off the pitch though, it’s a [...]
Eni Aluko exclusive: England Women can win World Cup now they’ve got monkey off their back August 1, 2022 Women’s Euro 2022 champions England should head to next year’s World Cup with confidence that they can win back-to-back major tournaments, says former Lioness Eni Aluko. England shed the baggage of successive semi-final defeats with victory in the final against Germany in front of a record crowd of 87, 912 at Wembley Stadium on Sunday. [...]
England Women set for sponsorship offers after Euros success turns Lionesses into stars August 1, 2022 The stars of England’s success at Women’s Euro 2022 could be in line for lucrative personal sponsorship deals as a result of the tournament making them household names. Lionesses including captain Leah Williamson and super-sub Alessia Russo have enjoyed greater prominence than ever as women’s football has made the front and back pages. But the [...]
Kit hits the fan: Retailers running out of England Women’s shirts ahead of Euros final July 28, 2022 Retailers are running out of England Women’s football shirts ahead of the Lionesses’ Euro final against Germany on Sunday. The official England online store, kit maker Nike’s website and a host of high street retailers had sold out of all but extra-small women’s home shirts, which are priced at £75, on Thursday. “We have seen [...]
EXCLUSIVE: 1966 World Cup hero Sir Geoff Hurst: ‘My own memory could fade. You expect it to happen’ July 27, 2022 Sir Geoff Hurst tells Frank Dalleres that seeing most of his 1966 World Cup winning team-mates suffer with dementia convinced him to preserve his memories in the form of a digital artwork that will help to raise money for two Alzheimer’s charities. Every morning Sir Geoff Hurst goes for an hour-long walk through the park [...]
Ed Warner: Challenge for women’s football is to create year-round interest July 14, 2022 Tournament organisers are learning to do right by women’s sport. But there’s a way to go yet. An Old Trafford sell-out for England’s opening match in the current Euros was widely and rightly applauded. Sticking Belgium and Iceland into the Academy Stadium at Manchester City’s Etihad Campus feels crass. We’ll never know how many might [...]
Record kit sales, bumper crowds and rising TV figures as England gets Women’s Euro fever July 12, 2022 England is getting Women’s Euro 2022 fever after the Lionesses kick-started their campaign with a record-breaking 8-0 win over Norway on Tuesday night. The thrashing of the two-time European champions has raised hopes that hosts England could claim a first major title in the women’s game later this month. And patriotic football fans are throwing [...]
Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]