Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Hamilton world title or Fury vs Joshua? The betting trends set to dominate 2025 January 4, 2025 Millions of Brits love a little betting flutter now and again, and sport is where the majority of our punts go. Government reports state that “the provisional 2024 to 2025 year-to-date [April to September] total for betting and gaming receipts is £1,78bn, which is £102m (6 per cent) higher than the same period during the [...]
Unlocking assets and promoting inclusivity: Sports finance in 2025 January 3, 2025 Sports finance is poised to continue a profound and exciting transformation in 2025, writes DLA Piper’s Charlotte Lewis-Williams. In the post-pandemic era, one of the central characteristics around sports finance has been its rapid evolution towards implementation of diversified strategies. Innovative tactics, a greater focus on community engagement, unconventional ownership structures, the rise of alternative [...]
Sport in 2025: A rallying cry to London, Mayor Khan and Londoners January 2, 2025 For at least the past five years it has felt as if London was disappearing off the global sporting stage. The capital may boast the Home of Cricket, 17 professional football clubs and five stadiums with a capacity of over 50,000 but huge sporting events have sought refuge in the likes of Saudi Arabia, the [...]
Marcus Rashford’s investment company faces being forcibly shut down January 2, 2025 The investment company owned by troubled Manchester United star Marcus Rashford is at risk of being forcibly shut down. MUCS Investments Limited, which counts the footballer as its sole director, has been sued with a compulsory strike off notice by Companies House. The action has been taken after the firm failed to file its accounts [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]
Women’s football and NFL: The biggest sports deals of 2024 December 31, 2024 Sport has been full of deals in 2024 with Premier League clubs being taken over, cricket selling stakes in franchise teams and transfers sending sports fans mad. But which were the standout deals of the last 12 months? Founder of SportsInvest Advisory Achille de Rauglaudre takes a look. March: Women’s football on the rise 2024 [...]
Ahead of the Game: Man United cuts could be copied by other clubs December 30, 2024 Manchester United’s controversial move to slash the funding it provides to its charitable foundation as part of cost-cutting measures introduced by Sir Jim Ratcliffe could be followed by other Premier League clubs. The Manchester United Foundation are set to be the latest victims of Ratcliffe’s drive to cut costs at Old Trafford, with Sky News [...]
Football, rugby and boxing: The most attended sports events of 2024 December 29, 2024 It’s no secret that the Brits love going to watch live sport. Whether it’s domestic action, international sport or a special annual event; we love it! So which event saw the most people through the turnstiles on a single day for each month of the year? We take a look. January 73,489, Old Trafford, Premier [...]
Entain reveal sports events punters bet on the most in 2024 December 26, 2024 Betting giant Entain has revealed the biggest sporting events of 2024, using their global sportsbook to identify which events saw the most bets placed. The Grand National was the runaway winner but 60 per cent of the top 10 featured matches from the summer’s Euro Championships in Germany. The NFL, Champions League final and golf’s [...]