Facebook, social media and ads – when will marketers abandon the network? February 25, 2019 The Facebook-Google duopoly has a stranglehold over internet advertising. While the search engine dominates the pairing, Mark Zuckerberg’s creation is no slouch – last year, more than a fifth (21.8 per cent) of all US digital ad spending went to the social media network, equivalent to $28.2bn (£21.7bn). But the company is in hot water, [...]
Flexible office rents tumble as London boom fuels more spaces February 24, 2019 Fresh evidence of a boom in the capital’s flexible workspace market has come to light with a report out today that shows a sharp rise in new spaces coming to the market. Growing demand for shorter leases led to more than 150 new flexible office space business centres opening in Central London during 2018, marking [...]
Elon Musk denies claims Tesla is getting involved in bitcoin February 21, 2019 Elon Musk has said Tesla has no plans to get involved with bitcoin at the moment, believing that the cryptocurrency is not an efficient use of the company’s resources. The Tesla chief executive praised cryptocurrency as a potential replacement for paper money in an interview on FYI, a podcast by ARK Investment published today. “Crypto is [...]
Celebrity marketing fees fall by two-thirds in two years amid shift to micro-influencers February 20, 2019 The amount of money marketers are willing to splurge on high-profile celebrity influencers has plunged by two-thirds over the last two years, a new survey has revealed. Data published by Rakuten Marketing shows UK marketers are willing to fork out £25,000 for a single post by a Facebook influencer, down from £75,000 in 2017. Read [...]
Facebook has gambled away the right to regulate its own bad behaviour February 19, 2019 All credit must go to Damian Collins MP and his colleagues at the Digital, Culture, Media and Sport (DCMS) Select Committee. Their report on fake news, published yesterday, does not pull its punches. Even a cursory read of the text reveals the extent to which Facebook has been operating irresponsibly. As the report makes clear, [...]
Forget social networks – the future is community media, says the boss of Disciple Media February 18, 2019 In February last year, Matt Hancock (then culture secretary, now health secretary) launched his own smartphone app, imaginatively titled… “Matt Hancock”. Many scoffed at the idea of an MP thinking themselves so important that they needed an app. And there were jokes about how the app asked for user consent: “Matt Hancock would like to access [...]
Tech giants should be held to compulsory ‘code of ethics’, MPs say February 18, 2019 Facebook and other tech giants should face stricter regulation to tackle the spread of fake news and misuse of personal data, MPs said today. Facebook founder and chief executive Mark Zuckerberg was harshly criticised in the final report on disinformation by the Department of Culture, Media and Sport (DCMS) Select Committee, having declined several invitations to attend [...]
Jeremy Wright says social media firms could face criminal sanctions over harmful online content February 17, 2019 Culture secretary Jeremy Wright has said social media firms face criminal sanctions if they fail to protect users from harmful content, ahead of a visit to the US on the issue of internet safety. Next week Wright will head to the US with digital minister Margot James, where he expects to meet "senior people" at the [...]
Facebook faces paying billions of dollars in data breach penalty February 15, 2019 Facebook faces a record multi-billion dollar fine from the Federal Trade Commission (FTC) for privacy violations, according to reports. The penalty would surpass the $22.5m (£17.5m) fine the FTC issued to Google for failing to protect user data as the largest ever financial punishment imposed by the US government's privacy and security watchdog. Read more: [...]
Data regulator pushes for a wider remit in tech giant audits February 14, 2019 Future regulation on the world’s biggest tech companies must include the UK’s data watchdog, information commissioner Elizabeth Denham said today. Speaking at the Institute for Government, Denham described MPs’ calls for regulation of tech giants as a “knee-jerk reaction” that, if excessive, could impinge on freedom of expression. Her comments came as platforms such as [...]