Women’s sport needs to convert online fandom into ticket sales Sport Business With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]
Channel 4 bag 3.7m viewers for England U-21 Euros triumph Sport Business England’s U-21 European Championship triumph against Germany was watched by a peak 3.7m on Saturday evening. The Channel 4 broadcast on Saturday night claimed 37 per cent of all viewers watching TV at the time England beat Germany 3-2 in Slovakia. Harvey Elliott and Omari Hutchinson scored England’s normal time goals before Nelson Weiper and [...]
Government to hand £500m to sports events, athletics Worlds may miss out Sport Business The Government will back major UK events such as the 2028 Euros and 2027 Tour de France depart to the tune of £500m, but did not publicly back the World Athletics Championships. DCMS Culture Secretary Lisa Nandy on Thursday evening pledged £900m of investment into major sorting events and grassroots sports, with £500m reserved for [...]
Women’s football to reach 800m fans by 2030 June 17, 2025 Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]
England set for share of £1.7m bonus pot if they win Euros May 28, 2025 England’s Lionesses will share a bonus pot of £1.7m if they defend their title at the European Championships this summer. Sarina Wiegman’s team will head to Switzerland as defending champions having won their first major title at Wembley in the last edition of the Euros. And the players are in for a hefty increase on [...]
Dear England review: This reboot takes England into extra time March 19, 2025 Here we go again, again. If making us relive the England men’s team repeatedly snatching defeat from the jaws of victory seemed cruel 18 months ago, that cruelty has only been compounded by the addition of yet of another tournament in which Gareth Southgate’s young team came tantalisingly close to lifting a first trophy in [...]
Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow December 23, 2024 Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]
Entain upgrades guidance after boost from Euros and NFL October 17, 2024 Gambling group Entain has upgraded its guidance after popular sports matches helped it grow its gaming revenue and deliver a stronger than expected performance in the third quarter The owner of Ladbrokes and 888casino said total net gaming revenue (NGR) grew eight per cent in the three months to 30 September, including its 50 per [...]
Reach: Print revenue falls at Mirror and Express publisher October 15, 2024 The Daily Mirror and Daily Express publisher has said it is confident it can deliver on full year forecasts, despite falling print revenue. In a trading update for its third quarter, Reach said group revenue fell 2.5 per cent year on year, and was down 4.3 per cent overall in the nine months to September. [...]
Olympics and Euros fuel spike in pub and bar spending August 19, 2024 Sporting events such as the 2024 Euros and Olympics led to an increase in spending across Britain’s bars and pubs, new data has revealed. Individual spending at bars and pubs rose by 11 per cent compared to last summer as Brits flocked to their local boozers to take in the summer of sport. The number [...]