Why Raducanu may have harmed Fery’s post-Wimbledon commercial earnings Sport Business There’s a new wonder at Wimbledon: Arthur Fery. The 23-year-old Paris-born Brit is on a roll at the All England Club and this week became the first Open Era wild card to reach the semi-finals since Goran Ivanisevic in 2001. And we all know what happened that year. You’d be forgiven if, before this tournament, [...]
Yas Queen’s: Why HSBC Championships expansion has been a smash for business Sport Business When Queen’s Club welcomed back a women’s tournament after a half-century hiatus last year, turning the HSBC Championships into a two-week festival of men’s and women’s tennis, it looked to be a no-brainer. The men’s event at the exclusive west London members’ establishment had long been Wimbledon’s little brother, beloved of fans, players and brands [...]
Why Nike’s split with Raducanu is a conscious uncoupling Sport Business When Emma Raducanu was unveiled as a new ambassador for Uniqlo in a deal reportedly worth £2.6m per year, much of the coverage framed it as another star walking away from Nike. That interpretation feels too simple. Nike does not tend to lose athletes by accident. When a relationship ends, it is usually deliberate. Rather [...]
Raducanu ditches Nike after eight years to sign £2.6m deal with rival February 24, 2026 Emma Raducanu has ended an eight-year relationship with Nike to become the first female tennis player on the roster of Uniqlo. The 23-year-old former US Open champion has signed a multi-million pound deal with the Japanese casualwear brand and follows the likes of Roger Federer in ditching the “Just Do It”- famed sportswear brand for [...]
Why Ryder Cup is commercial gold and other sports have failed to copy it September 25, 2025 If the Ryder Cup didn’t exist, could you create it today? After all, this is an event that bends an individual sport into a collective enterprise, is rarely won by the away team, and hasn’t produced a close contest for 13 years. It also sees a roster of golfers playing for love pitted against another [...]
US Open Mixed Doubles Championship a smart revenue extractor August 19, 2025 The US Open Mixed Doubles Championship gets underway today but it has been controversial. But does it strike a balance between being fresh and just a money maker? At some point later today it is likely that tennis fans will watch former grand slam winner Emma Raducanu face off against British No1 Jack Draper. This [...]
Raducanu banks £100,000 from French Open win May 26, 2025 British tennis star Emma Raducanu has banked herself at least £100,000 after winning her opening round match at the French Open. The 22-year-old former US Open champion beat China’s Wang Xinyu at Roland Garros to reach the second round of the clay grand slam in Paris. By simply walking out onto Court Eight on Monday [...]
Vodafone axe Emma Raducanu from £3m-per-year deal, reports April 14, 2025 British tennis player Emma Raducanu has reportedly been axed from her £3m-per-year partnership with telecoms giant Vodafone. She had signed the deal in 2021 after becoming the first British woman since Virginia Wade in 1977 to win one of the four major tennis grand slams. Having claimed victory over Leylah Fernandez at Flushing Meadows at [...]
Great Britain dumped out of Billie Jean King Cup November 19, 2024 Great Britain were eliminated from the Billie Jean King Cup on Tuesday with Emma Raducanu the only player to register a win in the semi-finals. The former US Open champion beat Viktoria Hruncakova 6-4 6-4 to put Great Britain 1-0 up in the best-of-three tie against Slovakia. But Katie Boulter was beaten 6-2 4-6 4-6 [...]
Great Britain through to Billie Jean King Cup semi-finals November 17, 2024 Emma Raducanu and Katie Boulter won their singles ties against Canada as team Great Britain booked a place in the semi-finals of the Billie Jean King Cup. Canada came into finals week in Spain as defending champions but Raducanu toppled Rebecca Marino 6-0 7-5 and Boulter beat Leylah Fernandez 6-2 6-4 to give Britain a [...]