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Drive to Survive

  • Chelsea fans stunned as ticket sharing equated with sexual misconduct

    Sport Business

    Chelsea have stunned supporters by equating unauthorised ticket sharing with sexual misconduct in their sanctioning guidelines for the new season. Premier League clubs are cracking down on ticket misuse but long-standing season ticket holders, who have long shared log-ins and built networks to help each other buy tickets, feel unfairly targeted. Bots and touts remain [...]

    Crowds of fans gather outside the Chelsea FC stadium on a sunny day, with a Matchday Programmes On Sale sign visible.
  • Sport documentaries muddle grey area of storytelling vs reality

    Sport Business

    As every sport seemingly gets its own documentary, Matt Readman assesses whether they’re meddling with reality. There is a famous rule in nature documentary filmmaking: observe, but never intervene. The moment the camera changes the behaviour of its subject, it stops documenting reality and starts creating it. Earlier this month the International Cricket Council investigated [...]

    Alex Albon of Williams Racing giving an interview, with a camera crew nearby and Atlassian branding visible.
  • Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple

    Sport Business

    Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The [...]

    Getty Images logo on a digital screen with trademark symbol, representing global stock photography and media company
  • Rugby resists modern marketing but Les Bleus have created a blueprint

    March 24, 2026

    The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]

  • Formula 1: Drive to Survive maker rakes in millions

    November 27, 2025

    Turnover at the maker of hit Netflix Formula 1 documentary series Drive to Survive surged by almost 70 per cent during its latest financial year, it has been revealed. Box To Box Films has reported a turnover of £73.1m for the 12 months to 31 March, 2025, according to new accounts filed with Companies House. [...]

  • RunGP founder Marcel Muenster: ‘Athletics needs more heroes’

    March 17, 2025

    Mo Farah may have signed up as the face of RunGP, but it was an encounter with another legend of long distance, Eliud Kipchoge, which helped entrepreneur Marcel Muenster formulate the new athletics series. After selling the healthcare business he founded, Doctor In Your Pocket, Muenster indulged his passion for road running by training like [...]

  • Netflix eyes Formula 1 TV rights deal after Drive to Survive success

    February 7, 2025

    Netflix could soon advance their Formula 1 offering beyond Drive to Survive with the streaming giant plotting a move for live TV rights. Having dipped their toe into live boxing, showing Mike Tyson’s bout with Jake Paul, and Christmas Day NFL, the streaming service appears to be interested in the US rights for Formula 1. [...]

  • Formula 1: Drive to Survive maker in the red after huge expansion

    January 3, 2025

    The maker of hit Netflix series Formula 1: Drive to Survive has fallen into the red despite its turnover accelerating by almost 180 per cent. Box to Box Films, which was founded by James Gay-Rees and Paul Martin and is headquartered in London, has reported a pre-ax loss of £4.4m for the year to 31 [...]

  • Chocs away: Nestle brand signs record sponsor deal with Formula 1

    November 11, 2024

    The multi-year agreement will begin in 2025 and see KitKat designated as the official chocolate bar of Formula 1.

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