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Drive to Survive

  • Formula 1: Drive to Survive maker rakes in millions

    Media

    Turnover at the maker of hit Netflix Formula 1 documentary series Drive to Survive surged by almost 70 per cent during its latest financial year, it has been revealed. Box To Box Films has reported a turnover of £73.1m for the 12 months to 31 March, 2025, according to new accounts filed with Companies House. [...]

    Business professionals discussing financial strategies in a modern office setting with charts and laptops on the table
  • RunGP founder Marcel Muenster: ‘Athletics needs more heroes’

    Sport Business

    Mo Farah may have signed up as the face of RunGP, but it was an encounter with another legend of long distance, Eliud Kipchoge, which helped entrepreneur Marcel Muenster formulate the new athletics series. After selling the healthcare business he founded, Doctor In Your Pocket, Muenster indulged his passion for road running by training like [...]

    Marcel Muenster and Mo Farah launched RunGP in Doha last month
  • Netflix eyes Formula 1 TV rights deal after Drive to Survive success

    Sport Business

    Netflix could soon advance their Formula 1 offering beyond Drive to Survive with the streaming giant plotting a move for live TV rights. Having dipped their toe into live boxing, showing Mike Tyson’s bout with Jake Paul, and Christmas Day NFL, the streaming service appears to be interested in the US rights for Formula 1. [...]

    Netflix could soon advance their Formula 1 offering beyond Drive to Survive with the streaming giant plotting a move for live TV rights.
  • Formula 1: Drive to Survive maker in the red after huge expansion

    January 3, 2025

    The maker of hit Netflix series Formula 1: Drive to Survive has fallen into the red despite its turnover accelerating by almost 180 per cent. Box to Box Films, which was founded by James Gay-Rees and Paul Martin and is headquartered in London, has reported a pre-ax loss of £4.4m for the year to 31 [...]

  • Chocs away: Nestle brand signs record sponsor deal with Formula 1

    November 11, 2024

    The multi-year agreement will begin in 2025 and see KitKat designated as the official chocolate bar of Formula 1.

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