Rugby resists modern marketing but Les Bleus have created a blueprint Sport Business The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]
Formula 1: Drive to Survive maker rakes in millions Media Turnover at the maker of hit Netflix Formula 1 documentary series Drive to Survive surged by almost 70 per cent during its latest financial year, it has been revealed. Box To Box Films has reported a turnover of £73.1m for the 12 months to 31 March, 2025, according to new accounts filed with Companies House. [...]
RunGP founder Marcel Muenster: ‘Athletics needs more heroes’ Sport Business Mo Farah may have signed up as the face of RunGP, but it was an encounter with another legend of long distance, Eliud Kipchoge, which helped entrepreneur Marcel Muenster formulate the new athletics series. After selling the healthcare business he founded, Doctor In Your Pocket, Muenster indulged his passion for road running by training like [...]
Netflix eyes Formula 1 TV rights deal after Drive to Survive success February 7, 2025 Netflix could soon advance their Formula 1 offering beyond Drive to Survive with the streaming giant plotting a move for live TV rights. Having dipped their toe into live boxing, showing Mike Tyson’s bout with Jake Paul, and Christmas Day NFL, the streaming service appears to be interested in the US rights for Formula 1. [...]
Formula 1: Drive to Survive maker in the red after huge expansion January 3, 2025 The maker of hit Netflix series Formula 1: Drive to Survive has fallen into the red despite its turnover accelerating by almost 180 per cent. Box to Box Films, which was founded by James Gay-Rees and Paul Martin and is headquartered in London, has reported a pre-ax loss of £4.4m for the year to 31 [...]
Chocs away: Nestle brand signs record sponsor deal with Formula 1 November 11, 2024 The multi-year agreement will begin in 2025 and see KitKat designated as the official chocolate bar of Formula 1.