Claire Williams on missing out on $2bn, state of F1 and MP ambitions Sport Business Six years ago, in August of 2020, Claire Williams sold her eponymous Formula 1 racing team – founded by her father in 1977 – for around $150m to US investment group Dorilton Capital. The deal cleared the team’s debts amid financial difficulties and the Covid-19 pandemic, and ensured the team would race on – keeping [...]
Williams F1 ‘competing with top 50 teams in sport’, says Kenyon Sport Business Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]