Super Bowl LIX: The adverts that cost $7m for 30 seconds February 8, 2025 Steve Howell of sports marketing agency Dark Horses takes us through this year’s Super Bowl LIX ads, featuring Beckham, Keoghan and Meg Ryan It’s a strange time for brands wishing to advertise. Technology designed to help consumers avoid commercials has never been more pervasive, whatever medium you choose. There are adblocker apps, browser extensions, unsubscribing [...]
David Beckham’s business empire has golden year after Netflix documentary December 30, 2024 David Beckham’s business empire more than doubled its profit last year following the release of a Netflix documentary series following the footballer’s family. The England and Manchester United icon’s firm, DRJB Holdings Limited – which includes David Beckham Ventures Limited, Seven Global LLP and Studio 99 Group – reported that pre-tax profit rose to $36.2m [...]
A$AP Rocky, Rihanna, Tranmere Rovers and football’s ‘celebrification’ October 23, 2024 The deal is just the latest example of football’s “celebrification”.
Nespresso: King Charles and David Beckham help coffee giant brew success September 5, 2024 The UK arm of Nespresso signed up David Beckham and used King Charles’ coronation to help boost its sales and profit during its latest financial year. The division, which is owned by Nestle, has reported a growth in its pre-tax profit for the 11th year in a row while its turnover has continued its run [...]
Guild Esports: David Beckham-backed firm receives bid after funding warning August 5, 2024 The David Beckham backed gaming company Guild Esports is set for a takeover by the investment group DCB Sports after it warned last week it was facing a financial crisis.
San Carlo: Success continues at restaurant chain beloved by celebs including Rihanna and David Beckham July 1, 2024 Italian restaurant group San Carlo, whose celebrity fans include Rihanna, Russell Crowe, and David Beckham, has continued its post-pandemic comeback with its highest sales yet, according to newly-filed accounts.
Guild Esports: Beckham-backed gaming group slashes costs as revenue dips June 28, 2024 The David Beckham-backed gaming company Guild Esports has cut its pre-tax loss after slashing its costs amid a "challenging macroeconomic environment" for the company, according to a newly filed half-year report.
David Beckham-backed Guild reveals Call of Duty team for Esports World Cup June 19, 2024 David Beckham's London-listed business Guild Esports has revealed it will enter a star-studded team into the Call of Duty: Warzone contest at the global gaming tournament Esports World Cup (EWC).
David Beckham-backed Guild gains entry into Esports World Cup Club June 13, 2024 Guild, Esports, a gaming company co-owned by David Beckham has confirmed its entry into a number of competitive gaming competitions.
David Beckham-backed Lunaz restarts after administration and job cuts May 23, 2024 Lunaz, the electric car company backed by David Beckham which collapsed into administration earlier this year, has completed a restructure and restarted production.