WH Smith’s decline: A cautionary tale of bad branding As WH Smith disappears from the high street, Will Bosanko looks at why the brand failed, and asks whether there is a future for TG Jones.
Summer of Sport: Insights from the Cannes Lions Jury Room opinion The Summer of Sport was a key topic at the Cannes Lions, and Louise Johnson, CEO of Fuse, was president of sports and entertainment on the Cote D’Azur. She lets us into the secrets of what hits the jackpot. For one week every year the great and the good of the marketing and advertising industry [...]
MS International hikes dividend after ‘record’ year industrials MS International hailed an an outstanding year of trading performance and growth after it saw revenue rise and record profits thanks to particular success in its defence and corporate branding divisions.