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City AM / Freshwater Strategy poll

  • Brits are gloomy – and not just about the weather

    August 5, 2025

    Writers often agonise over how a column performs. I can see how many people read the online version of the Editor’s Letter and while our analytics don’t yet tell me what people make of my opinions they often spark a lively debate on LinkedIn. That can be satisfying, but that’s a self-selecting crowd of people [...]

  • Voters say Nigel Farage’s Reform is the ‘party of UK business’

    August 5, 2025

    Reform UK is now seen as the most pro-business party in Westminster, fresh polling produced for City AM has found, in one of the first major signs the public is warming to Nigel Farage’s economic policies.   Political parties have long battled to present themselves as a pro-business party, with Labour’s Chancellor Rachel Reeves wooing company bosses [...]

  • Reform top the polls but voters cool on Nigel Farage

    July 9, 2025

    Reform UK continues to ride high in the opinion polls – climbing 16 points since last year’s election – yet voters appeared to have cooled on Nigel Farage as new City AM polling suggests he’s lost some of his shine. A post-government slump in support for the Conservative Party and lack of approval for the [...]

  • Brits back spending cuts over tax rises

    July 8, 2025

    Voters prefer spending cuts over tax rises, fresh polling has found, putting Chancellor Rachel Reeves at odds with an electorate that has become frustrated with her economic policies.  Rachel Reeves set spending pledges in stone in June when she confirmed Labour would boost day-to-day departmental and capital spending, with the NHS receiving a fresh three-year [...]

  • Brits pour scorn on Labour after week from hell

    July 7, 2025

    Brits have delivered a withering verdict on Labour after a week in which the anniversary of their election victory was marred by shambolic u-turns and infighting. Following the dramatic events of last week, voters’ disapproval of the government appears to have intensified with a growing number of Brits opposing the government’s high-tax-high-spending policies, according to [...]

  • William Hill shortens odds on Pat McFadden replacing Rachel Reeves

    June 11, 2025

    William Hill has slashed its odds on senior government minister Pat McFadden replacing Rachel Reeves as Chancellor – down from 5/1 to 2/1.  McFadden is currently Chancellor of the Duchy of Lancaster – the most senior minister in the Cabinet Office – and is a close confidante of PM Sir Keir Starmer, playing a major [...]

  • Voters fear Reeves tax U-turn after Spending Review splash out

    June 9, 2025

    UK voters are worried Chancellor Rachel Reeves will betray Labour manifesto pledges not to hike income tax, a new poll has suggested, as the government looks set to ramp up investment at Wednesday’s spending review. Sir Keir Starmer has declared that the government cannot “tax [its] way to growth” while ministers have said the spending [...]

  • Reform is rising rapidly, but voter frustration can only carry Farage so far

    May 13, 2025

    Reform UK is surging ahead of Labour, but voter frustration can only carry Farage so far, writes Matthew Lesh.

  • UK living standards have worsened since Labour took power, voters say 

    May 12, 2025

    Nearly half of UK voters believe that living standards have deteriorated over the last 12 months, a new poll has suggested.  The Labour government is approaching a full year in office in a matter of weeks after an electoral campaign in which it promised to boost people’s personal finances.  But a new poll by Freshwater [...]

  • More Brits ‘in financial strain’ as Trump frightens UK voters

    April 7, 2025

    Nearly two in five UK voters are either cutting their spending or are unable to pay essential bills due to ‘financial strain’, according to the latest City AM/Freshwater Strategy poll, as President Trump’s tariffs are set to send Chancellor Reeves’ growth plans into disarray.  The Chancellor said at her Spring Statement in March that Brits [...]

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