Zverev latest to enter luxury market with Loewe deal Sport Business Tennis player Alexander Zverev is the latest sports star to cross over with luxury, announcing a deal with German AV brand Loewe. Zverev, also German, is taking part in the ATP Finals this week in Turin and follows Kylian Mbappe in agreeing a global brand ambassador deal with Loewe, which is headquartered in Kronach. It [...]
F1: Williams Racing go luxury with Carl Friedrik collection Sport Business Formula 1 team Williams Racing have unveiled their highly anticipated collection with British premium travel goods firm Carl Friedrik. The collection has been launched online ahead of this weekend’s Formula 1 grand prix in Saudi Arabia. The three-piece collection – a hard shell cabin suitcase, backpack and luggage tag – is indicative of the shift [...]