US fruit and nut cases sour over Hershey’s ban on British-made Cadbury’s chocolate January 29, 2015 Life has become less sweet for lovers of British-made Cadbury’s chocolate in the US after Hershey struck a deal to prevent it being sold in the country. Hershey, which owns the licence to make and sell Cadbury products in the US – but with different recipes – struck a deal with Let’s Buy British (LBB) [...]
Cadbury’s might end up with Creme Egg on its face after change – Brand Index January 20, 2015 It's never a good idea to change the recipe of a well-loved treat – and Cadbury’s Creme Egg is no exception. Following anger last week over an apparent change in taste, a Cadbury’s spokesman said: “It’s no longer [made with] Dairy Milk. It is similar, but not exactly Dairy Milk. But there is a serious [...]
Cadbury’s Creme Egg gate: Recipe change sparks backlash January 12, 2015 The US owner of Cadbury has admitted to changing the recipe of the much-loved Creme Egg. Cue an angry backlash from fans of the chocolate treat… Kraft, which took over the brand back in 2010, admitted it had abandoned the milk chocolate shell in favour of a cocoa mix. A spokesman for the brand told the Sun [...]
Life not so sweet for Cadbury’s owner Mondelez as its growth target is slashed August 6, 2014 Cadbury’s owner Mondelez yesterday cut its 2014 sales target, after price hikes to cover commodity costs sparked a backlash by consumers and retailers in some European markets. The company said it was reducing its 2014 net organic revenue growth target to a range of two per cent to 2.5 per cent. In May, it forecast [...]
Brand Index: Cadbury gives Pfizer and Astrazeneca taste of the future May 6, 2014 NEWS that American pharma giant Pfizer is pursuing the British-Swedish drugs firm Astrazeneca has set the business world alight. While the business cases of such deals can be straightforward, how consumers react to brands is not. To see how foreign takeovers can play out among the public, I have used YouGov’s BrandIndex tool to look [...]