Nike returns to British and Irish Lions shirt for first time since 1993 Sport Business Nike will produce the British and Irish Lions shirt for the first time in over 30 years after agreeing a partnership with the touring rugby side. The brand will be the official kit provider of the Lions, and will make the kit for the inaugural Lions Women’s Team tour to New Zealand in 2027. The [...]
British Lions vows to ban players who defect to R360 rugby breakaway Sport Business British and Irish Lions chiefs have landed another blow on R360’s plans by warning they will not pick any player who signs up for the planned rugby franchise league. It follows England, Ireland, New Zealand and five other leading unions adopting the same stance last month and comes less than a year before R360’s proposed [...]
Women’s sport participation numbers surge, Royal London state Sport Business Participation numbers in women’s sport are soaring as global success inspires the next generation of athletes. More women are playing football, rugby, netball, hockey and cricket than in 2023 with big moments in women’s sport cited as key factors in getting people active. The findings, from Royal London, come a week after England’s Red Roses [...]
Australia put on British and Irish Lions tour of a lifetime August 8, 2025 Before leaving a rainy Sydney to return to (a sunny!) Blighty, I sat down with fellow rugby fans in a Darling Harbour bistro to dissect a British and Irish Lions tour which, by all accounts, blew everyone away. It is fair to say that I was within the group of those who had questions as [...]
Red Roses must match footballers to give Lions Women’s tour best chance August 1, 2025 What a fantastic moment for women’s sport in the UK we’re living through right now. The Lionesses securing consecutive European Championships has created huge excitement and momentum – as well as a bit of extra pressure – for the Red Roses as they prepare to begin the campaign to win the Women’s Rugby World Cup [...]