Former Goldman Sachs chief backs F1 to hold, and increase, value Sport Business Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]
How Formula 1 is reengineering car branding Sport Business It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
Revolut enters F1 with title sponsorship of new Audi team Sport Business Revolut has announced its entry into Formula 1 as title partner of the new Audi F1 team, which will compete from next year. The partnership has been described as long-term and will see the fintech giant – currently the subject of a clash between Chancellor Rachel Reeves and Bank of England boss Andrew Bailey – [...]
Audi RS Q8 Performance review: Iron fist, meet velvet glove July 21, 2025 Performance SUVs are going from strength to strength, despite tightening emissions regulations and a divisive image. From the Lamborghini Urus and Aston Martin DBX707, to the Range Rover Sport SV and Porsche Cayenne Turbo E-Hybrid, Premier League players have never been so spoiled for choice. OK, it’s easy to dismiss hot SUVs as ostentatious ways [...]
Boost for UK industry as another F1 team heads to ‘motorsport valley’ February 4, 2025 Sauber will become the next Formula 1 team to open a base in the UK’s “motorsport valley” as Audi prepares to enter the sport in 2026. The Swiss-based team has struggled to recruit top engineering talent from other teams due to its base on the continent. They’ll join the likes of Mercedes, Red Bull and [...]
Audi R8 V10 GT RWD review: A last blast in a landmark supercar January 18, 2025 The R8 was Audi’s first supercar – and might be its last. R8 production has already stopped and it won’t be replaced. After 18 years, two generations and countless special editions, this run-out V10 GT RWD (one of 333 cars worldwide, and only 15 allocated to the UK) is the end of the road. I [...]
Audi R8 V10 GT RWD review: A last blast in a landmark supercar January 8, 2025 The R8 was Audi’s first supercar – and might be its last. R8 production has already stopped and it won’t be replaced. After 18 years, two generations and countless special editions, this run-out V10 GT RWD (one of 333 cars worldwide, and only 15 allocated to the UK) is the end of the road. I [...]
Best cars of 2024 – From the new Aston Martin Vantage to the McLaren Artura Spider December 13, 2024 The car industry is facing strong headwinds, from import tariffs to mandated EV sales targets. Despite it all, though, 2024 has produced some genuinely exciting new cars, many of which we were lucky enough to drive. This isn’t a round-up of the ‘best’ cars of the year; many of the vehicles listed here are totally [...]
Audi RS E-Tron GT Performance review: With great power… November 14, 2024 My knuckles wrap white around the roll cage as the car slews violently sideways then slingshots onto the main straight. A mechanical war cry bursts forth as the driver rams the graunchy manual lever into third gear, then fourth, then back to third, each shift punctuated by the giddy chirrup of a dump valve. I’m [...]
Audi S3 2024 review: Grown-up hot hatch still has a wild side September 24, 2024 Celebrating its 25th anniversary, the Audi S3 has undergone a host of upgrades, aimed at making it more exciting than ever before. First introduced in 1999, the Audi S3 was the forerunner of the modern premium hot hatchback. Combining all-wheel drive with a turbocharged engine, the S3 has inspired a number of imitators since. For [...]