Top marks to Athlos for reimagining athletics and creating that elusive vibe Sport Business Generating atmosphere at live sport is no easy feat – and it might not be the one that everyone wants – but Athlos succeeded, writes Ed Warner. Perri Shakes-Drayton was there for it. Luke Littler might stay away because of it. Millwall and West Ham fans create it organically. The average county cricket fan at [...]
What London losing athletics to Nairobi tells us about future World Cup and Olympic bids Sport Business England winning a World Cup in our lifetime. This may appear as elusive as ever, but hosting it may be more achievable. Particularly given our stadia, infrastructure and track record for hosting major global events. The signals from Downing Street suggest a similar plan. There’s talk of a potential 2042 World Cup in Great Britain, [...]
Ultimate Championships delivered but can China at the 2027 Worlds? Sport Business China didn’t feature much at the Ultimate Championships and Ed Warner questions whether they can at a home World Championships in 2027. “I might get told off. I just did a race, so I’m allowed to drink what I would like. Thank you so much,” said Lando Norris as he reached for a Coke after [...]
London snubbed as 2029 World Athletics Championships host September 15, 2026 London has been snubbed as host of the World Athletics Championships with the track and field governing body opting for Nairobi over the capital. The move will come as a major blow to UK Athletics, the Mayor of London’s office and the government, who backed the bid to bring the major meet to these shores [...]
Athlos: Founders head to Downing Street as athletics meet eyes London future September 14, 2026 Reddit co-founder Alexis Ohanian will visit Downing Street as his all-female athletics event Athlos eyes a long-term future in London ahead of this week’s inaugural event in the capital. The track and field showcase, which began in 2024 and has been run thus far in New York, will head to Saracens’ Stone X stadium on [...]
Exclusive: Plans for city-based, private equity-backed athletics league revealed August 20, 2026 An audacious new athletics league that will see city franchises, road running and stakes sold to competitors is seeking funding to the tune of seven figures ahead of a 2027 launch, City AM can reveal. Former runner Florian Lussy is spearheading the as yet unnamed project – under his R-evo Ventures firm – which will [...]
Is £5bn now the entry ticket into Premier League football? August 20, 2026 It may have taken 34 years but the Premier League has at last clawed its way into the financial big time. The reported £5.5bn valuation placed on Liverpool FC by a consortium of new investors that includes Amazon’s founder Jeff Bezos – aka the world’s third richest man – has the whiff of an NFL [...]
Josh Kerr took the mile record. But how much further can we go? August 18, 2026 Josh Kerr’s performance prompts the question as to how much further world records might be expected to improve, says Paul Ormerod.
Not enough bums in Brum: Why so many empty seats at European Athletics Championships? August 13, 2026 Britain loves sport yet ticket sales for the European Athletics Championships in Birmingham have been slow. Ed Warner wonders why. British sport has a capacity problem or a bandwidth one, depending on which way you want to look at it. Too many seats in too many venues with too few bums to fill them. Or [...]
BBC to broadcast Alexis Ohanian co-founded all-female athletics series Athlos August 7, 2026 The BBC will broadcast the Alexis Ohanian co-founded all-female athletics meet Athlos when it heads to London next month. The event, one of a number on a series funded by the Reddit co-founder, will land at Prem Rugby team Saracens’ Stone X Stadium in September with the likes of Keely Hodgkinson, Sha’Carri Richardson, Gabby Thomas [...]