Why private capital could make this the last Ashes series as we know them Sport Business This is likely to be the last Ashes as we know it; but not because England might finally win a series down in Australia, or because the format is suddenly about to change. By the time the iconic bilateral series returns for its 75th iteration in 2027, it will be against the backdrop of a [...]
Why tribes are everything in sport, but growing them is no easy task Sport Business Tribalism is key to fandom in sport but the challenge is commercialising and gorwing them, writes Ed Warner. To the Kia Oval for an exercise in tribe creation. Conscious that in most enterprises the whole is stronger than the sum of its parts, I have been working with the help of chairs across Britain’s sporting [...]
Ashes: Punters back England in opener against Australia in Perth Sport Business England fans should be optimistic about an opening Test victory in this year’s Ashes against Australia as punters back the tourists. Almost three quarters of all result stakes placed on the Perth Test, which begins on Friday, back England to take a series lead in Western Australia, according to William Hill data shared with City [...]
England Ashes fans set to top up Australia’s coffers months after bumper British and Irish Lions tour November 18, 2025 England’s Ashes trip Down Under is set to help hosts Australia rake in £250m as British tourists prepare to top up Green and Gold coffers twice in one year. Five Tests in Perth, Brisbane, Adelaide, Melbourne and Sydney starting on Friday are expected to draw 40,000 fans to Australia and contribute millions to both Cricket [...]
Cricket’s biggest problem isn’t the format, it’s the marketers November 15, 2025 The fireworks have faded, the John Lewis ad has landed, and the smell of gunpowder is giving way to the scent of linseed oil. It can only mean one thing: cricket’s oldest rivalry is back. On 21 November England face Australia once again in the Ashes. As Jofra Archer (hopefully) starts his run-up or Zak [...]
Everton’s Hill Dickinson Stadium to host first non-football match October 30, 2025 Everton’s Hill Dickinson Stadium is gearing up to host its first non-football sporting event as the rugby league Ashes arrives on Merseyside. The 52,000 capacity Bramley-Moore Dock venue is the newest in the Premier League, hosting its first trial match in February, and will this weekend add a new sport to its roster. England head [...]
Exclusive: Wembley interested in hosting NRL rugby league match in 2027 October 28, 2025 The FA has expressed interest in staging an NRL game at Wembley in 2027 after attracting a crowd of over 60,000 for last Saturday’s Test match between England and Australia, the highest ever crowd in the UK for a rugby league Ashes clash. The NRL is planning to launch its 2027 season with a so-called [...]
Rugby League Ashes: RL Commercial boss calls on London to fill Wembley October 13, 2025 English rugby league chiefs have called upon fans to make the most of the opportunity to watch international class rugby at Wembley Stadium as organisers target a 60,000 crowd. Following Saturday’s Grand Final, in which Hull KR beat Wigan to become the first new name on the Super League trophy in 21 years, English rugby [...]
Michael Vaughan: This is how England can win back the Ashes October 2, 2025 Michael Vaughan has revealed how England can win back the Ashes this winter as he declared their Australian opposition “not a great team”. The former England captain, who led his side to victory in the iconic 2005 Ashes test series, outlined his blueprint of how to win Down Under. Ben Stokes’s side will take on [...]
Exclusive: TNT Sports to send broadcast team to Ashes this winter August 19, 2025 TNT Sports are planning to send their own commentary and presentation team to the Ashes later this year after signing an exclusive one-year rights deal with Cricket Australia earlier this month. The broadcaster’s coverage of recent England tours, such as the women’s Ashes campaign and the men’s Test series in India last winter, was largely based on taking the [...]