Pitch Experiences CEO: Darts isn’t stuffy anymore, its all the rage Sport Business Pitch Experiences CEO Neil Bailey says darts has entered a new era which maintains its unique traditions while modernising with changing consumer needs. The festive season for many means time with the family and a break from the office. A time littered with festive traditions like the Boxing Day morning walk followed by festive football. [...]
‘Luke Littler is the Tiger Woods of darts. He’s made the sport aspirational’ Sport Business When Target Darts, which supplies and now manages Luke Littler, decided to test the sport’s popularity with younger audiences by exhibiting at the London Toy Fair for the first time earlier this year, the company hit a bullseye. “We made quite a bit of noise,” Target group CEO James Tattersall tells City AM. “We put [...]
World Darts Championship to leave Ally Pally’s West Hall next year Sport Business The future of darts at Alexandra Palace has been resolved, with organisers of the World Darts Championship agreeing a new five-year contract to stay in north London. But the annual end-of-year jamboree is set to relocate from the venue’s West Hall to the Great Hall from next year, in a move that will help the [...]
World Darts Championship extends title sponsor deal with Paddy Power December 1, 2025 Paddy Power’s title sponsorship of the World Darts Championship will near a decade after the bookie extended its deal with the showpiece event by another five years. The Flutter-owned firm took over from Cazoo in December 2023 and will be the title sponsor until at least 2031 after penning a half-decade extension with the Professional [...]
Squash riding Olympic wave as stars return to London for Classic September 4, 2025 The world’s best players are at Alexandra Palace this week as it stages the annual London Squash Classic. A packed house at the historic venue has been watching the sport’s leading names battle it out as squash is enjoying unprecedented momentum ahead of a long-awaited Olympic debut at the LA 2028 Games. London’s Georgina Kennedy, [...]
Luke Littler World Matchplay prize money puts world No1 in sight July 28, 2025 Luke Littler’s prize money from his triumph over James Wade in the World Matchplay final has moved him one step closer to becoming darts world No1. The 18-year-old has become the fifth player to win the PDC Triple Crown after being victorious at the Premier League in 2024 and the World Championship earlier this year. [...]
Littler seven sets from PDC World Championship victory January 3, 2025 Luke Littler says it will be the “stuff dreams are made of” if he can create history by becoming the youngest-ever world champion. The 17-year-old booked his place in a second successive World Championship final at Alexandra Palace by beating Stephen Bunting in the last four to set up a blockbusting clash with Michael van [...]
How the ‘Littler Effect’ helped Target Darts hit a commercial bullseye December 17, 2024 The Littler Effect helped Target to double its business and earned the teenager over £1m.
Hearn: We could ditch Ally Pally as World Darts Championship hosts November 19, 2024 Sports promotion guru Barry Hearn has said he is considering moving darts away from Ally Pally. The iconic London venue hosts the annual PDC World Darts Championship and sold 90,000 tickets for this year’s 16-day competition. But with the field increasing by 32 players to form a 128-player draw in time for a new TV [...]
Darts: Venues, clubs and businesses thrive from Ally Pally showcase November 18, 2024 The nights rolling in at 4pm and no longer being able to resist the temptation of turning on the heating can only mean one thing: the annual darts pilgrimage to Ally Pally is nearly upon us. Because with Luke Littler absolutely romping the Grand Slam of Darts title in Wolverhampton on Sunday, all eyes are [...]