Deloitte big winner at Winter Olympics as sponsor sees engagement surge Sport Business Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]
I went to the Winter Olympics but I found Milan shrugging its shoulders Sport Business Milan is parading its beauty at the Winter Olympics. The sun is out, the centuries-old streets are majestic and pristine. Prada, Gucci and Ralph Lauren logos plaster every corner, and there is no shortage of Michelin Guide restaurants. It’s no surprise that London has been haemorrhaging non-doms and wealthy investors to this glorious metropolis. But [...]
IOC looks tin-eared at best, cruel at worst over Ukraine helmet saga Sport Business The reputations of the IOC and its president Kirsty Coventry have suffered badly from its handling of the Ukraine helmet row at the Winter Olympics, says Ed Warner. Are you not entertained? The Winter Olympics have delivered stories ranging from the titillating (penile injections, condom shortages and a narcissistic declaration of infidelity) to the enraging [...]
Winter Olympics can show Britain how to start winning again February 19, 2026 Britain’s success in the Winter Olympics is a corrective to narratives about our decline – and hold lessons for funding our public services too, says John Oxley Narratives of Britain’s decline abound. From our stalling economic growth to our inability to build sufficient housing to our overwhelmed public services, all point to the country’s struggles. [...]
Winter Olympics 2026: How insurance keeps Milano Cortina on track February 17, 2026 Every four years, the world’s greatest athletes fight to take gold, but it’s the unseen safety nets, drafted by insurers, that keep the Winter Olympics running smoothly. German-based Allianz became the exclusive insurance partner of the International Olympic Committee (IOC) in 2021, with coverage until the 2032 summer games in Brisbane, under the oversight of [...]
Matt Weston: Team GB skeleton star hit in the pocket by Winter Olympics gold February 16, 2026 The road to Olympic gold is paved with sacrifice but for Team GB skeleton star Matt Weston there is another, less common, ingredient: beer. Weston teamed up with Tabby Stoecker to claim the mixed team title on Sunday, his second gold in 48 hours at the Milan Cortina Games after he won the individual crown. [...]
Why Winter Olympians make good City entrepreneurs February 8, 2026 Olympians and entrepreneurs have a lot in common. Both are highly driven in the pursuit of their goals and work tirelessly to achieve them. This is why many top-performing athletes turn to the world of start-ups and entrepreneurship when retiring from full-time sport. High-performing individuals need to channel their energy into something, and when sport [...]
Six Nations Thursday start is smart from organisers February 5, 2026 It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]
Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes February 5, 2026 Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once? Six Nations opener [...]
Team GB bid for Winter Olympics history hit by skeleton helmet row February 4, 2026 Team GB have become embroiled in a kit row on the eve of the Winter Olympics after their world-leading skeleton squad’s safety helmets were deemed to be non-compliant. The British Bobsleigh and Skeleton Association (BBSA) has lodged an urgent appeal with the Court of Arbitration for Sport against a decision made by world governing body [...]