Commonwealth Games: How ‘Commy G Lite’ is opportunity for smaller brands Sport Business Is the smaller scale Commonwealth Games a chance for smaller brands to step up and take a bite out of the multi-sport flagship event action, asks sponsorship expert Sarah Niblock. A reduced price tag might look like they can, but more importantly, it’s essential that they consider if they actually should. The 23rd Commonwealth Games [...]
British summer of sport tipped to spark £400m spending spree Sport Business A blockbuster British summer of sport, including the 2026 World Cup, could see up to £400m flow through the economy, according to new modelling. Deep runs in the tournament for home nations and successful medal hauls for GB’s athletics team at major championships are projected by Novuna to trigger an upturn in consumer confidence of [...]
Commonwealth Games chiefs defend move from BBC to TNT Sports Sport Business Commonwealth Games chiefs have defended the multi-sport event’s move to TNT Sports, which ended a 70-year partnership with the BBC as chief broadcaster. The state broadcaster had held the rights to the coverage since the 1954 edition, then known as the British Empire and Commonwealth Games, in Vancouver. But the BBC’s 18-Games run will come [...]
The best sport to watch live and solving your Christmas present dilemma December 4, 2025 “What’s the best sport you’ve ever seen, Ed?” The question from a young friend gave me pause. Not the best sporting event I’ve ever seen. That might not be easy, but some parameters immediately spring to mind to help refine my choice. No: the best sport, period. I’ve seen a fair few, after all. Got [...]
Nigeria and India in line to host 2030 Commonwealth Games April 16, 2025 The Commonwealth Games could head to Abuja in Nigeria, Gujarat in India or Canada in a major boost to the future of the multi-sport event. The games, founded as the Empire Games in 1930, are being staged with a slimmed-down format in Glasgow next year after Australia pulled out of hosting the Commonwealths in 2026. [...]
Squash, hockey and diving hit out after Commonwealth Games decision October 22, 2024 Squash, hockey and diving chiefs have blasted the decision to exclude them from the 2026 Commonwealth Games in Glasgow – but include bowls. Rugby sevens, triathlon, shooting, badminton and cricket have also been cut for the slimmed-down programme, which is being organised on a tight budget and at short notice after the Australian state of Victoria [...]
Glasgow officially named 2026 Commonwealth Games hosts October 22, 2024 Glasgow has today officially be named the host of the 2026 Commonwealth Games. The Scottish city, which hosted the 2014 edition of the Games, has stepped in to replace Victoria after the Australian state pulled out. The 2026 edition, however, will be scaled down and is set to completely pay for itself.It means four of [...]