Olympic Media Buzz LONDON 2012 PARTNERS
IN ASSOCIATION with Repskan.com, the media monitoring and analytics platform, City A.M. is measuring the relative Olympic media buzz around the partners for the London 2012 Olympic and Paralympic Games, week by week. The leaderboard, right, reflects their ranking over the past week, in this case from Wednesday 15 February to Wednesday 22 February.
Maintaining its place in the top ten, despite a slight fall, Samsung has won significant online coverage, especially in marketing and PR networks, with the announcement it is launching a social media campaign “designed to personalise the Olympic experience for viewers”.
The project will show how users are connected to athletes on the US Olympic team – the seven degrees of separation theory will probably come into play. With people more connected than ever, this campaign promises to be highly engaging. News of the campaign spread quickly online, especially to marketing professionals. Such interest at such an early stage is exceptional.