… as Finnish handset maker launches phones for under £30 in attempt to bump up flagging sales
NOKIA yesterday launched a range of low-end smartphones in a bid to counter its plunging market share.
The Finnish company unveiled two models to the European market which will retail at around €35 and €38 (around £28 and £30) respectively when they hit the shelves later this year.
And to entice consumers to its latest devices, Nokia is offering 40 free EA games worth about £60 – around double the retail cost of the phone – with each purchase.
The phone-maker has been far outpaced by smartphone giants Apple and Samsung, and more recently has been losing its grip on the basic phone market.
Last month Nokia’s credit rating was cut to junk by Fitch and Standard & Poor’s, with Moody’s downgrading the debt rating to one notch above junk.
Nokia’s shares, down two thirds in the last year, yesterday dropped 2.7 per cent to €2.27.