Diageo launches the new Scotch whisky Rare Series aimed at private clients Whisky Diageo has unveiled a new high-end whisky collection as it doubles down on its push into the global luxury spirits market. The drinks giant has introduced the Rare Series, a collection of Scotch whiskies aimed at private clients and collectors. The initial release includes five single malts drawn from distilleries across Scotland. The range features [...]
Cognac: The storied history of France’s luxury spirit Life&Style Whisky Business: City AM’s monthly look at the world of whisky. This week, a look at the world of Cognac. Cognac is one of the world’s most storied spirits. Created around 500 years ago, more out of necessity than anything else, Cognac is today associated with luxury, high-end quality and refined craftsmanship. The story of its [...]
Celebrity-backed spirit brands steal the spotlight Whisky Whisky Business: City AM’s monthly look at the world of whisky. According to research conducted by the Financial Times, five of the biggest listed alcohol producers, Diageo, Pernod Ricard, Campari, Brown Forman and Rémy Cointreau, are sitting on $22bn worth of ageing spirits, the highest level of inventory in more than a decade. This growing pool [...]
The Whisky Exchange’s top Cognac picks ahead of the annual Cognac Show April 9, 2026 Coming up next weekend is The Whisky Exchange’s annual Cognac Show. A celebration of French spirit in the heart of London, the great of Cognac descend on the capital to showcase their products, with cameos from Calvados and Armagnac producers too. City AM readers can get £5 off tickets to Cognac Show using code COGNACCITY [...]
Friends of The Whisky Exchange launches to reward customers April 2, 2026 In an exciting development for all whisky and spirits fans, The Whisky Exchange has launched a loyalty programme. The scheme is designed to reward the company’s most loyal customers with exclusive bottlings, shared knowledge, discounts and much more. The initial invites for the Friends of The Whisky Exchange scheme were sent out to a handful [...]
Spirit of Speyside Whisky Festival to drive millions into Scotch sector March 12, 2026 The Spirit of Speyside Whisky Festival is a pilgrimage for the global whisky community. For six days, the “Golden Triangle” of Scotch production opens its doors, offering over 600 events that cater to everyone from the “whisky curious” to the seasoned collector. Scotland has six whisky regions: Highlands, Speyside, Lowlands, Campbeltown, Islay, and Islands. Speyside [...]
The Cotswolds Distillery: Defining the brand of English whisky March 12, 2026 Whisky Business: City AM’s monthly look at the world of whisky. There are currently over 60 English Whisky distilleries operating across the country in various stages of evolution. There are 38 currently producing and selling spirit, with the remainder maturing new-make spirit that’s yet to hit the market. When the Cotswolds Distillery started out in 2014, [...]
Four Irish whiskey tipples for St Patrick’s Day March 12, 2026 A category of whiskey that’s as rich in flavour as it is in history, Irish whiskey has entered an age of experimentation in the past few years. From creative cask finishes to a return to historic mashbills, there are exciting things happening within Irish whiskey that are certainly worth exploring, and what better excuse than [...]
Penderyn Distillery launches its first 25-year-old single malt March 2, 2026 Penderyn Distillery has unveiled its first 25-year-old Welsh single malt, completing what it described as a new chapter for the nation’s whisky industry. The launch took place on St David’s Day, as the distiller introduced a 12, 21, and 25-year age-statement range for the first time in its history. The centrepiece, Penderyn 25-Year-Old Barrel No. [...]
Hirundine whisky: Pierre Schoeman and Duhan van der Merwe unveil 38-year-old masterpiece February 19, 2026 Two years ago, international rugby stars Pierre Schoeman and Duhan van der Merwe, stalwarts of the Scotland national team and the British & Irish Lions, stepped into the world of premium spirits with the launch of Against the Grain (ATG) Spirits. Against the Grain champions brands with purpose and craft at their core. The philosophy [...]