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The Morning Briefing: SBS x City AM

  • Spring Statement 2025: Reeves misses trick ignoring sport and Old Trafford

    March 27, 2025

    Standing at the dispatch box on Wednesday, Chancellor Rachel Reeves delivered her much anticipated Spring Statement. Just months after her autumn fiscal plan, where she hiked taxes by £40bn and confirmed funding for a football regulator which continues to divide the game, the member of parliament for Leeds West and Pudsey – and one of [...]

  • Premier League explores Premflix launch with dual TV sales model

    March 26, 2025

    The Premier League is exploring the possibility of adopting a two-pronged media sales strategy from 2029 onwards, with a direct-to-consumer model adopted in certain overseas markets but the domestic broadcast rights still sold to traditional broadcasters, such as Sky Sports and TNT Sports. The decision to take all international broadcast production in-house from the start [...]

  • Trump’s war on DEI is ‘really alarming’ says Women In Football CEO

    March 25, 2025

    Women In Football’s annual conference takes place this week at Wembley Stadium, although it is developments across the Atlantic that pose a grave threat to the reforms that the network has been fighting for.  President Trump’s war on DEI has significantly shifted the conversation backwards, leading to big business rolling back initiatives and making it [...]

  • England rugby’s nutritionist on social media dangers and advising City traders

    March 24, 2025

    Rugby fans watching England’s explosive renaissance at the recent Six Nations might have been left wondering just what they’d had for breakfast.  One person who knows the answer is James Morehen, men’s performance nutritionist at the Rugby Football Union and part of a backroom team that has helped Steve Borthwick’s young side emerge from the [...]

  • After IOC election, what are the top Olympic Games priorities?

    March 21, 2025

    It is a new dawn and a new day at the International Olympic Committee, with the post-Thomas Bach era beginning after yesterday’s election. Kirsty Coventry was crowned president of the IOC, one of sport’s biggest and most influential bodies, in Greece last night. She became the 10th president and the first female in the role. [...]

  • Littler, Gen Z and Netflix: Why investment banks have fallen for darts

    March 20, 2025

    Forget AI, clean energy and healthcare, there is a new hot tip for investors looking for big returns: the historically downmarket, beer-soaked world of darts. The sport is riding the crest of a wave generated by better promotion, wider consumption and, more recently, the rise and rise of teenage phenomenon Luke Littler.  Ticket demand is [...]

  • Global women’s sport set to hit £2bn in revenues in 2025

    March 18, 2025

    Global revenues across women’s elite sport will reach nearly £2bn in 2025, according to Deloitte. Basketball and football continue to lead growth across the sector – combined revenues from the whole of women’s sport are set to rise by over 240 per cent in just four years. The report backs up the “growth mode” storyline [...]

  • RunGP founder Marcel Muenster: ‘Athletics needs more heroes’

    March 17, 2025

    Mo Farah may have signed up as the face of RunGP, but it was an encounter with another legend of long distance, Eliud Kipchoge, which helped entrepreneur Marcel Muenster formulate the new athletics series. After selling the healthcare business he founded, Doctor In Your Pocket, Muenster indulged his passion for road running by training like [...]

  • Will Man United’s stadium project really deliver £7.3bn a year to the UK?

    March 14, 2025

    It wasn’t just the big top design and Sir Jim Ratcliffe’s comparison’s with the Eiffel Tower that raised eyebrows when Manchester United revealed the latest plans for a new £2bn stadium to replace Old Trafford this week. The benefits forecast for the project, which includes the wider regeneration of the area, also set tongues wagging: [...]

  • Formula 1 prize money: Why constructors’ title trumps driver championship

    March 13, 2025

    In Formula 1, the glory always seems to belong to the driver who is crowned world champion. That is justified: the winner has usually earned the trophy and become the one to beat with a consistent season of quality results. But the reality is that for the majority in Formula 1 it is not the [...]

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