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The Morning Briefing: SBS x City AM

  • London hailed as global capital for women’s sport as 1.4m visit

    Sport Business

    London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital. Nearly 82,000 fans packed in to Allianz Stadium in Twickenham last month to watch England beat Canada to win a first Women’s Rugby World [...]

    London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital.
  • Exclusive: Welsh Fire co-owner wants Hundred to be T20 within two years

    Sport Business

    The Indian-American co-owner of The Hundred franchise Welsh Fire, Sanjay Govil, wants the competition to drop its unique format and become a T20 league within two years. The 100-ball format has come under pressure following the sale of stakes in all eight Hundred franchises to overseas investors, some of whom are keen to bring the [...]

    The Indian-American co-owner of The Hundred franchise Welsh Fire, Sanjay Govil, wants the competition to drop its unique format and become a T20 league within two years.
  • Kildunne and Maher honoured with Barbie dolls, celebrating women’s sport

    Sport Business

    England Red Roses star Ellie Kildunne has been honoured with her own Barbie doll alongside US sensation Ilona Maher. The pair are two of four players – alongside New Zealand’s Portia Woodman and France’s Nassira Konde – to have dolls created for them by Barbie owner Mattel. It comes after the Red Roses partnered with [...]

    England Red Roses star Ellie Kildunne has been honoured with her own Barbie doll alongside US sensation Ilona Maher.
  • Allianz Stadium Twickenham can be hub for global overseas sport

    October 3, 2025

    On Saturday Argentina and South Africa will play a regular season Rugby Championship match at Allianz Stadium in Twickenham. But this is not out of the ordinary for the capital; next month the Springboks will take on Japan at Wembley and an All Blacks XV will face the Barbarians in Brentford. Looking back, too, there [...]

  • Capitulation clearing Russia and Putin’s path to LA 2028 Olympics

    October 2, 2025

    Vladimir Putin’s path to Los Angeles 2028 is being cleared, his war on Ukraine becoming normalised in the minds of the world’s sports administrators. Last week’s votes by the International Paralympic Committee to readmit Russia and Belarus are, to my mind, a shameful capitulation and represent a triumph for the warmonger. All eyes now on [...]

  • Exclusive: Channel 4 poach Boat Race rights from BBC

    October 1, 2025

    The iconic Boat Race between Oxford and Cambridge Universities will leave BBC television after signing a deal with Channel 4, City AM can reveal. The rival public service broadcaster will show the men’s and women’s races on the Thames for the next five years, marking a shift away from BBC TV – which showed an [...]

  • Saracens: Love to hate, rugby values and mulled name change

    September 30, 2025

    Saracens considered changing their name as part of a recent brand overhaul that they hope will pin them as the “Original Club of North London”. The three-time European champions have given themselves a glow-up, aiming to attract younger audiences to their 10,500-capacity StoneX Stadium in north London and increase the number of sold out matches [...]

  • Women’s Rugby World Cup has shown ROI potential of women’s sport

    September 26, 2025

    On Saturday afternoon 82,000 fans will pack into Twickenham’s Allianz Stadium for the Women’s Rugby World Cup final. A fully professional England Red Roses team will win their first title in a decade if they’re able to overcome a Canada side who were forced to crowdfund more than £500,000 just to get to the World [...]

  • Prem Rugby: Four business stories to watch this season

    September 25, 2025

    English top flight rugby is back this evening with a snazzy new brand: the Premiership has become the Prem, and Thursday nights are the new Fridays. Sure, tonight’s opener between Sale Sharks and Gloucester is a one-off to accommodate the Women’s Rugby World Cup final at Allianz Stadium, but a lot is going on in [...]

  • Why Guenther Steiner bought a MotoGP team after F1 exit

    September 23, 2025

    Richard Coleman and Guenther Steiner appear to cut very different characters. Both former four-wheel racing bigwigs, Coleman was mainly in touring cars while Steiner’s cameo as Haas F1’s founding team principal saw him become a star of Netflix’s Drive to Survive. Now the pair have teamed up with Ikon Capital to acquire the Tech3 MotoGP [...]

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