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Sport

  • Ahead of the Game: Illegal Usyk vs Fury streams dealt heavy blow

    December 23, 2024

    Illegal streaming services appear to be in retreat judging by the collapse of viewing figures for last weekend’s Oleksandr Usyk vs Tyson Fury rematch compared to the original world heavyweight title fight between the pair in May. Analysis conducted for City AM by online intelligence platform Yield Sec identified a peak audience of 3.2m illegal [...]

  • Mayor Khan: London will be capital for women’s sport in 2025

    December 23, 2024

    London will be the “undisputed global capital for women’s sport” next year, the city’s Mayor Sadiq Khan has said. The Women’s Rugby World Cup final at Twickenham on September 27 will round off an exciting series of events in the city. England go into that tournament hoping to topple world champions New Zealand, and will [...]

  • Dolphins and Bills private equity deals underline value to NFL

    December 23, 2024

    In a historic first for the National Football League (NFL), the Buffalo Bills and the Miami Dolphins have become the first teams to shake hands with private equity. These investments follow the update in August to the NFL’s investment and ownership rules allowing private equity minority ownership. Ares Management Corp. is reported to be acquiring [...]

  • The top five trends emerging in sports marketing in 2025

    December 22, 2024

    Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]

  • McDonald can strike up a Divano partnership with Brahms

    December 20, 2024

    IT IS last chance saloon for bettors to earn some extra cash at Sha Tin on Sunday, before all the Christmas festivities get underway next week. As per normal, the 10-race programme comprises some fiendishly difficult handicaps, and the feature race, the Poinsettia Handicap (9.50am) over six furlongs, is no different as it consists of [...]

  • Chung and Superstar to shoot to the top

    December 20, 2024

    YOUNG three-pound claiming rider Angus Chung would have left the midweek racing at Sha Tin on a high, after a pillar-to-post victory riding Young Brilliant, and he looks sure to adopt similar tactics for the same ownership, when climbing aboard YOUNG SUPERSTAR in the Pok Oi Cup (8.10am) over six furlongs. It hasn’t been easy [...]

  • The 2024 and 2025 F1 seasons with P1 podcasters Matt and Tommy

    December 20, 2024

    When City AM sat down with Matt Gallagher and Tom Bellingham 18 months ago the podcasting duo had just set up their own F1 startup, P1 with Matt and Tommy. A season-and-a-half and two Max Verstappen world titles later and the duo are enjoying a run of sold out shows replicating their streaming set up, [...]

  • Ollie Phillips: Dupont leads my 2024 rugby union awards

    December 20, 2024

    For my last rugby union column of 2024 in print it’s only right that we hand out a couple of awards covering the last 12 months.  Rugby has seen an Olympic Games sit front and centre of the calendar while there have been some surprises in terms of domestic winners. It wasn’t easy but I’ve [...]

  • Why RFU boss Sweeney is set for no confidence vote

    December 18, 2024

    Rugby Football Union chief executive Bill Sweeney will face a vote of no confidence after over 180 clubs and bodies rebelled against the governing body’s biggest name. Sweeney, alongside chairman Tom Ilube, will face the music in February following a grassroots-led revolt against the body led by the referees’ union and the Championship clubs at [...]

  • DCMS fear rugby future as £30m in taxpayer loans expected to be written off

    December 18, 2024

    The government could be forced to write off nearly £30m of taxpayers’ money loaned to sports bodies, clubs and the arts during the Covid-19 pandemic. The figures, revealed today by the National Audit Office, provide a stark update on the £474m aid package provided by the Department of Culture, Media and Sport. Rugby union was [...]

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