How Formula 1 is reengineering car branding December 14, 2025 It’s an old adage, but one particularly true for automotive brands, that where you show up as a brand really matters. Staples for car marketing are high-quality environments such as cinema, peak TV, eye-catching billboards and the like. Especially for cars – a category in which long-range priming is key – these quality touchpoints shape [...]
Pitch Experiences CEO: Darts isn’t stuffy anymore, its all the rage December 13, 2025 Pitch Experiences CEO Neil Bailey says darts has entered a new era which maintains its unique traditions while modernising with changing consumer needs. The festive season for many means time with the family and a break from the office. A time littered with festive traditions like the Boxing Day morning walk followed by festive football. [...]
Fabre poised to hit target again in the Hong Kong Vase with Sosie December 12, 2025 GET SET for Hong Kong’s blockbuster race meeting of the year, the LONGINES Hong Kong International races at Sha Tin on Sunday. Four elite Group One races, with 20 Group One winners on show, competing for around £13m in prize money. With an eight-hour time difference in the UK, racing fans are going to need [...]
Warrior can make Wish come true in Hong Kong Cup December 12, 2025 HONG Kong will come to a standstill when local equine idols Ka Ying Rising and ROMANTIC WARRIOR step out on to the turf in their respective races on Sunday. Both Ka Ying Rising, in the Group One LONGINES Hong Kong Sprint (6.50am), and Romantic Warrior in the Group One LONGINES Hong Kong Cup (8.40am) over [...]
The Punter Podcast Episode 61: HKIR 2025 December 12, 2025 A bonus edition previewing the LONGINES Hong Kong International Races with HK expert Wally Pyrah. Tom Marriott reports from Hong Kong, where he’s heard from Andrea Atzeni, James McDonald and Charlie Hills. The Punter ‘The Punter’ has been City AM’s dedicated sports betting section for over a decade with a primary focus on horseracing.
Michael Johnson refuses to give up on Grand Slam Track despite bankruptcy December 12, 2025 Michael Johnson insists he won’t give up on Grand Slam Track despite filing for bankruptcy after creditors who are owed millions of dollars rejected an offer of 50 per cent payment. Big-name athletes who took part in the series, such as Britain’s Zharnel Hughes and Matt Hudson-Smith, have been paid only half of their contracted [...]
R360 or Ultimate Sevens: Which rugby project would I invest in? December 12, 2025 Everyone is an investment expert these days, with a proposal they say will save rugby and a project that will see a return on that backing. Whether it is the Prem Rugby franchising project, a developing league in the United States or South America, the delayed R360 proposal or the Ultimate Sevens project; there’s an [...]
Giavellotto and Goliath go head-to-head in Hong Kong Vase December 11, 2025 LAST year’s LONGINES Hong Kong Vase (6.10am) hero Giavellotto is bidding to defend his crown in the £2.5 million contest at Sha Tin on Sunday, and will face a strong field of 10 rivals, including 2024 Group 1 King George & Queen Elizabeth Stakes winner Goliath. Oisin Murphy rode Giavellotto to victory 12 months ago [...]
Everton’s Hill Dickinson Stadium Beats Fulham’s Riverside Stand to top award December 11, 2025 Everton FC’s Hill Dickinson Stadium has beaten Fulham’s Riverside Stand, Sevilla’s La Cartuja and arenas in Sweden, Hong Kong, Japan and Morocco to a major international award. The 53,000-seater stadium in Liverpool’s Bramley Moore Dock opened its doors earlier this year and has quickly become one of the country’s top sports venues. It was named [...]
Mondo Duplantis: Pole vault star driving Bolt-like interest in athletics tickets December 11, 2025 Pole vault superstar Mondo Duplantis is driving levels of demand for track and field tickets not seen since Usain Bolt, says UK Athletics. The national governing body says sales of seats at next summer’s London Athletics Meet increased by more than 1,000 per cent after it was announced last week that Duplantis would be competing. [...]