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Sport Business

  • England World Cup fans invited to ‘soccer Coachella’ with free fan fest and cheap beer

    June 8, 2026

    The cost of attending the 2026 World Cup is already notorious, but Philadelphia believes it has the solution for budget-conscious England fans heading to the United States. The city raised $60m in private funding which, along with state and federal contributions, will subsidise what the city is billing as “a soccer Coachella” – the only [...]

  • Saudi Arabia’s PIF sign Queen’s deal despite wider sporting retreat

    June 8, 2026

    Saudi Arabia’s Public Investment Fund has announced a new partnership with the HSBC Championships despite a wider retreat from sport. The agreement, described by the Lawn Tennis Association as a multi-year deal, will see the sovereign wealth giant, a partner of both the ATP and WTA Tours, link up with the London tournament. It follows [...]

  • Fifa+ deal to boost Dazn’s quest for first profit, says CEO

    June 8, 2026

    Dazn CEO Shay Segev insists the global sport streaming platform will make money from hosting Fifa+, the world governing body’s mothballed direct-to-consumer product. Fifa+, which comprises archive footage, live games from obscure competitions and magazine shows, is now only available on Dazn after Fifa pulled the plug on its four-year-old D2C offering. Segev told City [...]

  • Why investors will be keeping a close eye on rugby’s Nations Championship

    June 7, 2026

    The Nations Championship begins in a month and it will be a stress test for investors looking at rugby, Neil Barlow says. International rugby tournaments have always been the sport’s biggest draws. There is nothing quite like the Six Nations to bring out classic memes of rugby fans wearing bootcut jeans and loafers filling pubs. [...]

  • London Broncos raid Super League club ahead of hopeful top flight return

    June 6, 2026

    London Broncos have raided the Super League for an experienced centre as the rugby league club looks to build for the top flight. The club – which was purchased last year by a consortium of Australians led by Brisbane Broncos legend Darren Lockyer – have signed Toby King from Warrington Wolves on a two-year deal, [...]

  • Santander: Fans to spend thousands watching World Cup from Britain

    June 5, 2026

    Santander have said to expect Brits to fork out thousands to watch the Fifa World Cup from afar this month. Research from the bank reveals that Brits will spend, on average, £630 on eating out and drinking over the 104-match tournament while it estimates over £200 will be spent on takeaways, the same on taxis, [...]

  • Tottenham Hotspur: Daniel Levy sells majority of shares in Spurs owner ENIC

    June 5, 2026

    Daniel Levy has sold the majority of his shares in the parent company of Tottenham Hotspur to Eight Sports Capital. The British Virgin Islands-registered firm has agreed to buy a 24.99 per cent stake in Spurs’ majority shareholder, ENIC Sports and Developments Holdings Limited, from the trustee of Daniel Levy’s family trust. It leaves Levy, [...]

  • Manchester City now worth £7.5bn, says chairman Al Mubarak

    June 5, 2026

    Manchester City chairman Khaldoon Al Mubarak insists the club are now worth at least £7.5bn but that owner Sheikh Mansour has no intention of selling. City have been the most successful English club of the last 10 years but have now gone two seasons without winning the Premier League title for the first time since [...]

  • McCall or Rowe: A Prem Rugby titan will bow out this weekend

    June 5, 2026

    City AM rugby columnist Ollie Phillips discusses the last weekend of Prem Rugby fixtures, and how a major giant of the game in Tony Rowe or Mark McCall will bow out come full time. Tony Rowe, Rob Baxter, Nigel Wray and Mark McCall: the four men who have, arguably, defined English club rugby over the [...]

  • Sovereignty has replaced ownership as the real currency of power in football

    June 4, 2026

    The City AM Football Power List illustrates the shifting sands of the sport ahead of the 2026 World Cup, writes one of its judges, Amar Singh. We are days away from a truly super-sized Fifa World Cup – 48 teams, three host nations, and a tournament that will be watched by more people than any [...]

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