Londonmaxxing: Queen’s start of top tennis year for capital June 2, 2026 The capital is going through a period of Londonmaxxing, where the much-loathed Gen Z social media tribe is, surprisingly, bigging up London amid online hatred for the city. They’re strutting with their coffees, diving into thousands of years of history and realising that London really is at the centre of much of the sporting universe. [...]
England chiefs lay bare Fifa World Cup logistics schedule June 2, 2026 The chief executive of the Football Association has laid bare the logistical complexities of England’s upcoming World Cup. The tournament is being held across the United States, Canada and Mexico with many European teams expecting to lose money, in part, because of travel issues. “These tournaments, you’re going to be away for a long time,” [...]
Two T20 franchises to merge as external investment nears June 2, 2026 The two Australian Big Bash franchises based in Melbourne are to merge as private equity interest in the T20 league intensifies. The eight Big Bash teams are ripe for overseas picking amid a global interest in cricket driven by the United States and India, though not all Australian states voted in favour of selling up [...]
Liverpool have the most valuable front-of-shirt deal in the Premier League June 2, 2026 Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Como 1907: How to make it on the lake with tourist fans and fashion June 2, 2026 When somebody says Como it is easy to think of a gargantuan Italian lake, Renaissance architecture and quaint railways. But now it’s Champions League football. Having been declared bankrupt in 2004 and again in 2016, a new iteration of Como 1907 was founded in 2017 and put into the fourth tier of Italian football. Less [...]
Squash players turn to social media to cash in on LA Olympic Games opportunities June 1, 2026 British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
New mixed gender trophy introduced for coming Hundred season June 1, 2026 The Hundred will this season introduce a new team trophy as the franchise cricket tournament seeks to further expand its reach. The trophy, demonstrated at a kit launch at the Oval yesterday, will see men’s and women’s results combined, akin to a Formula 1 Constructors’ Championship that combines two driver performances. Fans will have the [...]
Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise June 1, 2026 French Open star Elina Svitolina and the chief executive of the ATP Tour Eno Polo are part of a £450,000 fund raise for a French performance start-up, City AM can reveal. TIVA’s pre-seed will help to develop a series of marginal gains products aimed at skin contact between hands and tennis racket grips. APEX, a [...]
Manchester City and Spygate prove lawyer gulf is opening in football May 31, 2026 In February 2023, Manchester City fans unfurled a banner at the Etihad Stadium bearing the words “Pannick on the streets of London”. This play on The Smiths’ 1986 song referred to Lord David Pannick KC, the barrister hired to spearhead the club’s defence against 115 charges for alleged breaches of the Premier League’s financial rules. [...]
How do professional footballers keep their divorces private? May 30, 2026 For footballers and other high-profile athletes, relationship breakdown may start as a personal matter, but where there is fame, wealth, public interest and commercial pressure, it can quickly become something much larger. A messy divorce can dominate headlines, distract from performance, and affect relationships with clubs, sponsors, agents and other commercial partners. The risks are [...]