Pitchside access, front row seats and coaches’ briefings: How football is selling ‘inside the ropes’ experiences April 30, 2024 Football has largely kept fans at arm’s length, but that looks to be changing.
RFU and Premiership Rugby close in on £264m funding deal April 29, 2024 The Rugby Football Union, RFU, and Premiership Rugby have finally agreed a new Premiership Game Partnership, worth £264m, which will shape the English game for the next eight years. It is understood that legal details are all that remain between now and the new deal being signed, with the Telegraph suggesting the central policy will [...]
Premier League edges closer to applying £500m spending cap April 29, 2024 Premier League clubs have taken another step closer to implementing a spending cap for the first time in the competition’s history. A majority of clubs on Monday voted in favour of progressing to the next stage of the proposal, which is likely to be voted on at the organisation’s AGM in June. Further details are [...]
Wet Wimbledon fails to dampen profits at All England Club as sales hit new record April 29, 2024 A rain-affected Wimbledon and continued cost-of-living concerns failed to impact profits at The All England Lawn Tennis and Croquet Club.
HP, Visa, Aramco: Who are the main sponsors of each F1 team? April 27, 2024 The names of F1 teams are getting more and more difficult to remember given the endless number of sponsorship deals within the sport. Here City A.M. has broken down who partners with who, and what that has done to each of the team’s names. BWT Alpine F1 Team BWT is an Austrian manufacturing company. It [...]
Weightlifter Campbell: Money doesn’t motivate me but I am ready to cash in April 26, 2024 Emily Campbell says money does not motivate her, but she is ready to cash in at Paris 2024. Campbell, the first British woman to win a weightlifting Olympic medal when she claimed silver in Tokyo, was speaking after World Athletics announced they would be giving gold medallists at this summer’s Olympics $50,000 each. It is [...]
Ed Warner: How do we value sport and the draw of much needed money April 25, 2024 After World Athletics announced it would be paying its Olympic gold medallists, a fresh debate has opened up around money for our athletes and the draw of cash in sport for bodies. Ed Warner writes. The British Olympic Association seats its gold medallists in the front of the plane carrying its team home from a [...]
HP become Ferrari chief partner as F1 team change name April 24, 2024 The iconic Prancing Horse of Ferrari’s F1 team will now be known as Scuderia Ferrari HP after announcing a new title partnership deal with Hewlett Packard. The tech firm will feature on Ferrari branding from the next Grand Prix, in Miami next week, and is understood to be worth well over 50 per cent of [...]
Spain’s LaLiga vows to push ahead with matches in the US April 24, 2024 Regular season LaLiga matches could be played in the US within two years after the Spanish league’s president confirmed they intend to push ahead with plans. LaLiga has been at the forefront of discussions about the staging of regular season matches overseas, with the US seen as among the most commercially desirable destinations, and recent [...]
Swing at Lunch: London’s Indoor Golf Revolution at Pitch April 24, 2024 | Sponsored The founders of Pitch on their journey from running a coaching and club-fitting studio to building one of golf’s hottest new brands.