USA has cricket fever as nation looks to lay sporting foundations June 17, 2024 On social media platform X last week, mid-way through the USA’s T20 Cricket World Cup group game against tournament favourites India, one account explained the complicated scoreboard of cricket to an American using the analogy of a burger eating contest. The 20 overs represented 20 minutes to eat as many burgers as possible, and wickets [...]
On the 200th birthday of the pint and after Euro 2024, let’s pour beer duty down the sink June 17, 2024 As you’re enjoying the Euro 2024 Championships in Germany don’t forget how much the taxman is hitting each and every pint you drink. So on the 200th birthday of the pint measurement it is time the political parties help us all out, on both sides of the bar, writes Emma McClarkin OBE, British Beer and [...]
LTA in talks over £5m-a-year deal for expanded Queen’s Club championships June 16, 2024 The LTA wants a global brand to take the rights for a minimum of three years.
How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
US Open prize money 2024: How much can golfers earn at Pinehurst this week? June 15, 2024 The total pot has increased to $21.5m, up 7.5 per cent, but the winner’s share has rocketed by 20 per cent to $4.3m.
T20: £180m IPL franchise brand values ranked in new data June 15, 2024 The business value of the Indian Premier League (IPL) has risen to $16.4bn while the brand value has increased in 2024, according to a report. The Chennai Super Kings reportedly now have a brand value of $231m with all but one side – the Lucknow Super Giants – coming in above $100m. The data, from [...]
Euro 2024 squad value: How much is each team worth? June 14, 2024 It’s fair to say football is awash with cash. And these Euro 2024 Championships in Germany are no different. While there is money swimming around in sponsorship and broadcast deals and in prize money, the squad valuations across the 24 teams show the huge differences between sides. But, of course, that doesn’t necessarily mean success. [...]
Euro 2024 prize money: How much can teams win in Germany? June 14, 2024 The team that wins this year’s Euro 2024 Championship in Germany could pocket themselves £28,250,000 in prize money. Data from the Uefa Financial Report, crunched by Football Benchmark, has shown that prize money for this year’s Euros, which begins on Friday 14 June, has not changed since the 2020 tournament. But teams can still cash [...]
Holy shirt! England fans face £4,000 fines for wearing fake jerseys at Euros June 13, 2024 England and Scotland fans could be fined £4,000 if they wear a counterfeit football jersey at the Euros this summer. German laws on trademarks mean police can do spot checks on tourists and slap fans with fines of up to £4,000 for knock-off kits. It means Brits abroad will need to be vigilant and stay [...]
Euro 2024 adverts review: Adidas, Coca-Cola, Sports Direct, BBC and Paddy Power June 13, 2024 Who are the Jude Bellinghams and Jack Grealishes of the advertising world?