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Sport Business

  • Hundred sees 600,000 tickets sold with TV audiences up

    September 1, 2025

    Organisers of The Hundred sold nearly 600,000 tickets for this year’s competition, with viewing figures also up for the fifth edition of the controversial cricket format. The Northern Superchargers beat the Southern Brave in the women’s final on Sunday in a match that drew 22,000 fans at Lord’s in north London. The subsequent men’s final [...]

  • McLaren, a $100m-per-year deal and Formula 1’s sponsor boom

    August 31, 2025

    Formula 1 is becoming a hotbed for advanced sponsorship, and McLaren’s announcement has completed a special title set. BWT, Aramco, HP, MoneyGram, Petronas, Visa Cash App, Oracle, Stake and Atlassian; these aren’t simply some of the world’s most recognisable and developing brands but title sponsors for teams in Formula 1. And as of next year, [...]

  • Why Chelsea have hardest and Arsenal easiest Champions League trips

    August 30, 2025

    The exotic away trips offered by the Champions League are part of its appeal for supporters but they can come at a price for players, and in that respect Arsenal and Chelsea have been dealt wildly differing hands by this year’s competition. Thursday’s draw for the league phase gave Arsenal trips to Inter Milan (for [...]

  • Sky Sports expands NFL coverage with new three-year deal

    August 29, 2025

    Sky Sports has agreed an expanded three-year deal with the NFL that will see the broadcaster show up to five live games per weekend in the UK. Sky will have first pick of games at both 6pm and 9pm on Sunday, as well as showing up to three more games from those timeslots concurrently.  In [...]

  • Free-to-air TV should be crucial pillar for rugby union

    August 29, 2025

    Whether it be the Women’s Rugby World Cup pulling in millions of viewers on the BBC or the Six Nations being a staple of Saturday afternoon TV guide planning, free-to-air is crucial for a sport like rugby union. It is a sport that needs eye balls and a sport that thrives off being given prime [...]

  • Man United shareholder, Ratcliffe’s Ineos, buys into Castore with Belstaff deal

    August 28, 2025

    Manchester United minority owner Sir Jim Ratcliffe’s Ineos has announced a “significant strategic investment” into premium sports apparel brand Castore. The petrochemicals company will invest in the British clothing brand as part of a deal which will see Castore acquire 100 per cent of Ineos-owned Belstaff on a “debt-free, cash-free” basis. Castore enjoys sporting sponsorship [...]

  • Manchester United upset a triumph of culture over cash, says Grimsby chief

    August 28, 2025

    Grimsby Town’s co-owner Jason Stockwood says their shock Carabao Cup defeat of Manchester United was a triumph of “great culture” over “buying success”. The League Two side stunned their Premier League opponents in a penalty shoot-out, having earlier taken a two-goal lead before being pegged back to 2-2 after 90 minutes. Grimsby’s squad has an [...]

  • Aston Villa Women hire former Lewes FC CEO Maggie Murphy

    August 28, 2025

    Aston Villa Women have hired Maggie Murphy, the former chief executive of pioneering Lewes FC, to be their new managing director. Murphy was the driving force behind Lewes’s radical policy of allocating equal financial resources to their men’s and women’s teams.  Her appointment follows Aston Villa owner V Sports making the women’s team a separate [...]

  • Free-to-air broadcaster 5 to show NFL and Super Bowl

    August 28, 2025

    Free-to-air broadcaster 5 has secured the rights to Sunday evening NFL matches, and will show the next Super Bowl. The new multi-year deal continues the long running theme of having elements of the NFL on free-to-air television in the United Kingdom, with the American football league also broadcasting a match on Channel 5 on the [...]

  • Are franchise IPOs the end game for The Hundred’s £1bn investors?

    August 28, 2025

    Have The Hundred’s investors figured out yet how they will make a return? Look out for minority stake sales and maybe even listings in India, says Ed Warner. Never make an investment without having a plan on how to sell it. Illiquidity can scupper the most enticing of propositions. The very best portfolio managers, especially [...]

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