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Sport Business

  • Formula E signs World Championship extension with FIA until 2048

    July 25, 2025

    Formula E has extended its exclusive contract with motorsport governing body the FIA, meaning it will remain the only all-electric single-seater World Championship until at least 2048. It comes ahead of the climax of Formula E’s 11th season in London this weekend, where Nissan driver Oliver Rowland is set to be crowned champion on home [...]

  • Lionesses final: Tax windfall expected from beer sales

    July 25, 2025

    The Women’s Euro final this Sunday could bring a £5m boost to the UK economy, with an extra 1m pints expected to be poured as fans cheer on the Lionesses — but British pubgoers will pay over 10 times more in beer duty than their Spanish counterparts. New figures from the British Beer and Pub [...]

  • Lions profit share gives players buy-in and shows the future of rugby

    July 25, 2025

    British and Irish Lions players will be hoping that the MCG gets close to capacity for Saturday’s second Test against Australia – and not just for the sake of a good atmosphere.  This tour is the first in which Lions players will receive a share of profits, a move expected to bump their pay up [...]

  • Jonas Martensson: Minecraft guru on new role with LIV Golf and Cleeks GC

    July 24, 2025

    Having swapped Minecraft for LIV Golf, Jonas Martensson discusses how he is going to revolutionise his Cleeks GC team. Picture the scene: you wake in random grassland with nothing to your name. Then you forage for resources and food, build yourself a house – then a town, city and kingdom – and fight monsters who [...]

  • Arsenal, Chelsea and Liverpool to lift ban on drinking alcohol in stands

    July 24, 2025

    Football fans will be able to drink alcohol in the stands during Women’s Super League games at Arsenal, Chelsea, Liverpool, Manchester City and Manchester United next season. They are among 14 clubs from the top two divisions of English women’s football who have signed up to the second phase of a trial, following a successful [...]

  • BBF hits back and counter-sues SLB in British basketball bloodbath

    July 24, 2025

    The British Basketball Federation is counter-suing Super League Basketball in a further escalation of the bitter in-fighting blighting the domestic game. The BBF filed its defence this week against SLB’s High Court claim, which accuses the governing body of abusing its position by preventing clubs from running their league. In its counterclaim, the BBF argues [...]

  • Lionesses fever sends shirt sales skywards ahead of Women’s Euro final

    July 24, 2025

    The Lionesses’ run to the Women’s Euros final has triggered a scramble for shirts and other merchandise, with sales far higher than even during the team’s 2023 World Cup run. Global retailer Fanatics, which operates England’s official stores, said that sales of Lionesses products were up 41 per cent on the same stage at the [...]

  • Fans and athletes both lose in sport’s endless entertainment loop

    July 24, 2025

    New tournaments, expanding global championships, tours of dubious sporting merit and very little rest – isn’t it time we gave our athletes a break, asks Ed Warner? If only the world wasn’t spherical, maybe then we wouldn’t have lost the sporting seasons. As it is, summer bleeds from northern hemisphere to southern, which sends winter [...]

  • Lionesses’ semi-final drama breaks ITV viewing figures record

    July 23, 2025

    The Lionesses’ dramatic semi-final win over Italy in the 2025 Women’s Euros drew a peak audience of 10.2m, according to TV broadcasting data. The game which saw England take on Le Azzurre averaged 8m viewers, delivering ITV’s highest average audience of 2025. The peak audience figure of 10.2m was achieved in the final minutes of [...]

  • Brentford FC sponsor rapped by watchdog for pushing gambling to kids

    July 23, 2025

    Premier League club Brentford FC’s main sponsor, Hollywoodbets, has been rapped by the advertising watchdog for targeting children. The Advertising Standards Authority today upheld a complaint from a minor prompted by an ad for the bookmaker on the esports website Virtual Football League.  The complainant was presented with the ad, which urged users to sign [...]

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