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Sport Business

  • Women’s football must capitalise on momentum of Lionesses’ success

    July 29, 2025

    England’s Euros victory should spur more growth in women’s football but the game cannot rely solely on the Lionesses, says Deloitte’s Jennifer Haskel. The Lionesses are champions of Europe for the second successive time and have become the first England senior team in history to win a tournament overseas. This moment is significant for the [...]

  • Lionesses’ Euro triumph draws UK’s biggest TV audience of year

    July 28, 2025

    The Lionesses’ historic victory in the Women’s Euros final on Sunday night pulled in more than 16m viewers, making it the UK’s most watched television moment of 2025. A peak live audience of 12.2m viewers watched England beat world champions Spain on penalties across BBC One and iPlayer.  Viewership of the final in Basel, Switzerland [...]

  • Axe The Racing Tax: British Horseracing Authority launches petition

    July 28, 2025

    The British Horseracing Authority has called on the public to sign a petition urging the Government to “Axe The Racing Tax” and save the sport from a £330m hit. It comes as the BHA publishes independent research which estimates that the proposed tax increase would cost racing £66m a year and instantly jeopardise almost 3,000 [...]

  • Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions

    July 28, 2025

    Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]

  • How 2025 Women’s Euros has already broken record after record

    July 27, 2025

    The 2025 Women’s Euros concludes on Sunday, when the Lionesses will aim to their title against Spain, their nemeses from the last World Cup final. But before a ball has been kicked in Basel, the tournament has already been a record-breaker by just about every key metric. Here, City AM digs into those numbers. Ticket [...]

  • Jess Carter, the Online Safety Act and a problem that won’t go away

    July 26, 2025

    Online racist and misogynistic abuse of Lionesses defender Jess Carter during the Women’s Euros echoes that faced by Bukayo Saka, Marcus Rashford and Jadon Sancho after the men’s Euro 2020 final. The Online Safety Act 2023 aimed to make the UK the world leader in this area, so why are we still asking how to [...]

  • Formula E signs World Championship extension with FIA until 2048

    July 25, 2025

    Formula E has extended its exclusive contract with motorsport governing body the FIA, meaning it will remain the only all-electric single-seater World Championship until at least 2048. It comes ahead of the climax of Formula E’s 11th season in London this weekend, where Nissan driver Oliver Rowland is set to be crowned champion on home [...]

  • Lionesses final: Tax windfall expected from beer sales

    July 25, 2025

    The Women’s Euro final this Sunday could bring a £5m boost to the UK economy, with an extra 1m pints expected to be poured as fans cheer on the Lionesses — but British pubgoers will pay over 10 times more in beer duty than their Spanish counterparts. New figures from the British Beer and Pub [...]

  • Lions profit share gives players buy-in and shows the future of rugby

    July 25, 2025

    British and Irish Lions players will be hoping that the MCG gets close to capacity for Saturday’s second Test against Australia – and not just for the sake of a good atmosphere.  This tour is the first in which Lions players will receive a share of profits, a move expected to bump their pay up [...]

  • Jonas Martensson: Minecraft guru on new role with LIV Golf and Cleeks GC

    July 24, 2025

    Having swapped Minecraft for LIV Golf, Jonas Martensson discusses how he is going to revolutionise his Cleeks GC team. Picture the scene: you wake in random grassland with nothing to your name. Then you forage for resources and food, build yourself a house – then a town, city and kingdom – and fight monsters who [...]

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