A year in YouTube – the marketing lessons to learn from 2018 January 28, 2019 As we begin 2019 in earnest, it is important to reflect on some of the marketing lessons that last year provided. For YouTube, 2018 presented an opportunity for us to demonstrate how we used a combination of human review and machine learning to address some of the challenges that we had with ensuring that ads [...]
Learn how to float like a butterfly and sting like a bee in your next big meeting, pitch, or presentation January 28, 2019 If you look back over 2018, I’m sure you can think of a meeting that didn’t go well. Perhaps you felt under pressure to win the pitch or gain agreement, and at the critical moment you said the wrong thing. This same challenge is faced by world-class athletes every day. They can prepare for four [...]
The perfect brand name doesn’t exist, so stop searching for it January 28, 2019 Naming a brand is often a tortured process, full of impassioned argument and furrowed brows. Everyone wants to find that silver bullet: the simple, unique name that crystallises everything important about the brand. Well, stop looking. Because you won’t find it – and you don’t need to. Names matter, but never as much as they [...]
Trust in business is back up, but with power comes responsibility January 28, 2019 In business, we are all well-versed with the phrase “the customer always comes first”. The 2019 Edelman Trust Barometer tells a different story. The British people believe that the greatest obligation of business today isn’t about serving customers – it’s about treating employees well. No one is suggesting, of course, that the customer doesn’t matter. [...]
We’re not as stuck as the Brexit blues would have you believe January 28, 2019 IF YOU’RE looking for a meaningful vote of confidence tomorrow, look elsewhere than the sentiments of our 650 MPs. Instead try the 650,000 British businesses registered last year – each one a vote of confidence in the future. But when you’re surrounded by extremes, it’s hard not to get swept away by it all. As [...]
DEBATE: Will the new Franco-German pact help heal the EU’s divisions? January 28, 2019 Will the new Franco-German pact help heal the EU’s divisions? Dr Andrew W M Smith, historian of modern France at the University of Chichester, says YES. From its inception, European integration revolved around the axis of Franco-German unity. In 1963, Charles de Gaulle and Konrad Adenauer tied the knot at the Elysee palace, and Emmanuel [...]
Britain and India are moving towards a bright new future January 28, 2019 The UK’s position on the world stage is about to change forever, but it’s not because of Brexit. In fact, it’s due to a bigger macroeconomic and geopolitical shift: the march of a country that is likely to become one of the world’s future superpowers. A nation with a huge population, an outstanding growth rate, [...]
How financial services firms can weather Brexit January 28, 2019 There are some big Brexit hurdles for the City to leap, writes Barney Reynolds As parliament considers how to pluck a withdrawal agreement out of the ashes of the previous draft, it is important that the respective interests of the UK and the EU are brought to the fore, particularly for the UK’s highly-successful financial [...]
Brexit shows it’s time for an economic shake-up from the Tories January 28, 2019 The Brexit weather forecast remains distinctly foggy in all areas as we enter yet another crucial week in Westminster. Will we ever see daylight and opportunity out of this sickening political morass? As I said to the BBC Question Time audience last week, I think this parliament ranks as the most dismal in living memory. [...]
Opinion: Why we need to let go of our prefab prejudices and embrace modern factory built homes to solve the housing crisis January 25, 2019 We currently find ourselves in the midst of a housing crisis, where people are questioning the property industry’s ability to deliver the quantity of homes required. Whether you call them pre-fabs, modular construction, precision off-site manufacturing or modern methods of construction (MMC), building homes in factories and then delivering them to the development site is [...]