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Liam Ward-Proud talks to Chris Hirst, chief executive of ad agency Grey London. It's fair to say that Grey London is one of the hottest creative agencies around at the moment. After a spell in the wilderness, the WPP-owned company returned to the limelight in 2012 with a series of gripping pieces, including the [...]
Liam Ward-Proud talks to Sally Weavers, UK managing director of IPG Mediabrands’s Initiative agency. Initiative holds a fairly unique place among UK media agencies. It’s big, placing thirteenth in last year’s rankings, with billings of over £169m, but nowhere near the scale of the outfits owned by the industry’s behemoths. According to Sally Weavers, [...]
Most people know ITN as the producer of ITV and Channel 4 news, or as the maker of heavyweight investigative shows like Dispatches. But over the last four years, creative production division ITN Productions has been busily building up a content marketing operation, grabbing a slice of brands’ fast-growing content budgets so hotly pursued by [...]
Established in 1997, Omnicom-owned Rocket Network has grown its business to include media planning and buying accounts with brands such as the Co-operative Group, Harvey Nicholls and Porsche. Mark Girling, its managing director, has now worked at a senior level in London media agencies for over 20 years. He talks to City A.M. about [...]
Traditional ad and media agency models are under pressure – this everyone knows. But while some executives are nervously looking over their shoulders at the tech giants and consultancies, the in-house agency model is also shaking things up. According to the Association of National Advertisers, nearly 60 per cent of clients used in-house [...]
WPP’S Sir Martin Sorrell released his list of the top 10 trends shaping the global advertising business last week. Alongside a shift in power to the South, East and South East of the world, and a brewing battle for talent, Sorrell discussed the continuing role of the internet in transforming marketing. While calling it [...]
Liam Ward-Proud talks to Dunnhumby chief executive Simon Hay. Before media agencies started making serious strides into consumer data and personalisation, customer insight firm Dunnhumby was busy helping Tesco (now its owner) reinvent the customer loyalty programme with Clubcard. Now, after buying German ad tech firm Sociomantic Labs this April, it’s planning on [...]
Event sponsorship is one of the oldest forms of advertising – when the Olympic games was first revived in Athens in the 1850s, it was at the behest of Albanian businessman and sponsor Evangelis Zappas. But with brands scrambling to get noticed amid the current World Cup marketing melee, there are signs that the centuries-old [...]
Liam Ward-Proud talks to Kinetic’s UK chief executive Stuart Taylor Once a relative backwater of the marketing landscape (compared to high-budget TV ads at least) the digital revolution is giving out-of-home (OOH) advertising a new lease of life. Static billboards and posters are being replaced with digital screens and moving images, increasingly able to interact [...]
Figures from Zenith Optimedia last week forecast that, this year, the UK advertising industry will outstrip Germany’s in size for the first time. Once, this would have been unthinkable. When I started the London offshoot of German advertising agency Scholz & Friends, many in the industry said I’d lost my mind. This wasn’t [...]
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