Contagious content: Don’t Panic’s Joe Wade on why Jon Snow, GoPro and The LAD Bible hold the secrets to making a video ad go viral May 23, 2016 A number of advertisers have won a Cannes Gold Lion. But few can claim a Bafta on top of it, and say they’ve dug up the lawn of a former frontbench MP. “We wanted to repackage social and political issues in a different way,” says Joe Wade, film-maker and co-founder of Don’t Panic London, speaking of [...]
Spending spree on the cards for publisher as it plans Future acquistions May 20, 2016 Magazine publisher Future reported it had reduced its pre-tax losses today as it forecast further acquisitions activity. The figures Group revenue fell from £30.8m to £30.2m during the six months to 31 March. Its magazine revenue was down 12 per cent to £17m, “reflecting the market’s overall structural decline”. Read more: Top Gear and Radio [...]
Yah-boo: Bids for internet giant are way lower than anticipated May 20, 2016 Bids for Yahoo’s core business are expected to be lower than anticipated. Several organisations have been linked with the auction process for the internet giant, including Verizon Communications, private equity firms and the owner of the Daily Mail. It also emerged this week that investor Warren Buffett is backing a consortium that is bidding for Yahoo’s [...]
Shareholder advisory group tells members to reject £70m package of WPP chief executive Martin Sorrell May 18, 2016 Shareholder advisory group ShareSoc has recommended its members reject the remuneration package of WPP chief executive Sir Martin Sorrell. The advice, issued today ahead of the firm’s 8 June AGM, comes after WPP last month confirmed Sorrell’s total pay package for 2015 totalled £70m. The figure included a £62.8m long-term bonus. Read more: Martin Sorrell's [...]
Johnston Press shows signs of a turnaround after bumpy start to year May 18, 2016 Regional publisher Johnston Press, which recently bought the i newspaper, today said it expects its full-year results to be in line with expectations despite a challenging first quarter. In its trading update for 3 January 2016 to 30 April 2016, group revenue fell by 13.7 per cent, hit by a 16.9 per cent decline in [...]
Recipe for success: BBC backtracks on plan to cull 11,000 recipes and announces plans to migrate content over to Good Food website May 18, 2016 In a good turn for peckish foodies and skint students everywhere, the BBC has backtracked on plans to cull 11,000 free online recipes and promised to migrate many of its popular recipes to the BBC Good Food site. A massive public outcry, including more than 166,000 people signing a petition on the campaigning site Change.org [...]
A recipe for disappointment: BBC expected to announce removal of cooking archive amid strong protests May 17, 2016 The BBC is expected to disappoint thousands today as it announces the removal of more than 11,000 archived recipes from its website. A petition calling for the archive to be saved has been signed more than 17,000 times – with thousands of names added this morning. Celebrity chef Jack Monroe has also been leading a charge against [...]
ITN chief executive looks beyond bulletin news as he seeks to make company a TV production giant May 16, 2016 Multi-million pound pay packages for top TV celebrities grabbed the headlines last week, when the government revealed its white paper on the future of the BBC. Yet while the sexier elements of the Tory-BBC row occupied most attention, ITN boss John Hardie insists that the most important issue behind any reforms is the provision of high-quality news bulletins. [...]
Prime position: Will Amazon come out on top in TV? May 16, 2016 Not content with battling premium video services like Netflix, Amazon now has YouTube in its sights. The launch of new user-generated content platform Amazon Video Direct (AVD) will allow video makers to upload their content to the site, where it can be watched by tens of millions of Prime subscribers. But becoming a one-stop shop for [...]
Keeping pace with programmatic: Ooyala’s Scott Braley explains how broadcasters and publishers can monetise better May 16, 2016 Programmatic trading is fast overhauling the online video advertising market. According to SpotX, 23 per cent of the UK’s video ads were programmatic last year. By 2020, this figure is forecast to reach 60 per cent. Better access to consumer data is allowing brands and their agencies to choose impressions more carefully and bid in real-time [...]