Bearded bros Liam Harrington and Sam Bentley will be g-lad all over as they release their startup's first financial figures today.
Harrington, 24, and Bentley, 25, founded the Unilad.co.uk in 2014.
The website does not share the same origins as the controversial Unilad.com, which was closed in 2012 following negative press coverage around its apparent promotion of sexual violence.
And, as the company reports financial figures for the first time, it appears they may not have founded it just for the banter.
Between June 2014 and March 2015, Unilad recorded a turnover of £377,727 and pre-tax profit of £285,508. Its profits after tax were £189,050.
Since founding, Unilad has grown its team from two to 50 and now has offices in London and Manchester.
The website is also planing to expand internationally in the next year.
Harrington told City A.M.: "It's definitely a real achievement for Unilad to be able to post our financial results. We had to make a few big decisions to not take investment in our business journey. I still believe it has been the correct decision.
"We're at the forefront of a media revolution and want to maintain our position as a pioneer in the field."