“Project Fear” blamed for adspend slowdown in run-up to referendum June 21, 2016 Politicians and "Project Fear" have been blamed for reduced spending in the UK’s advertising market. GroupM, part of Sir Martin Sorrell’s WPP, has reduced its forecast for adspending growth in 2016 from 7.2 per cent to 6.3 per cent. The TV industry and national newspapers have been worst hit in the forecasts. The former is expected [...]
These charts show how mobile is dominating advertising market growth June 20, 2016 The internet is forecast to command nearly 40 per cent of the advertising market, overtaking television, by 2018 thanks to the rise of spending on the mobile market. Television, newspapers, magazines and radio are all set to see their share of the global market fall, collectively from 62.7 per cent to 54.4 per cent, between 2015 [...]
Ad agencies need better advertising: 101’s Laurence Green on why positioning should be more important than pitching June 20, 2016 Our industry conversation has swung too far from long-term to short, from strategy to tactics, and away from the alchemical power of great creative,” says Laurence Green, founder of creative agency 101. He has been critical in the past of the fact that pitching has become the default method for procuring agencies’ services. And he believes [...]
Cannes Lions 2016: The awards are about being big – but is big overrated? June 20, 2016 Size has always mattered at Cannes. It’s the biggest celebration of creativity in communications in the world, famous for attracting the biggest names to its keynote speeches from celebrities and politicians to advertising legends. It’s about big ideas. Big data. Big, bold brand promises. Even the after parties are industry competitions to play the best music, [...]
Cannes 2016: Of Mad Men and Maths Men – Is it not time for fewer awards with a greater focus on integrated work June 20, 2016 As we enter adland’s largest global conference, its dramatic evolution over the last few years is evident. Once all about the creative work, it is now split over three distinct districts – the Palais creative hub, the tech media giants on the beach and ad tech alley near the port. In 2014 and 2015, I was [...]
Cannes 2016: Marketers will be talking about whether virtual reality has real legs June 20, 2016 Virtual reality (VR) used to be the stuff of science fiction. But it has already taken us on trips to the Great Barrier Reef, Abbey Road Studios and the moon. What’s next? Could it bring us closer to brands? Marketers at Cannes will be debating if this new medium has legs of the non-virtual kind. When [...]
Here’s where Britain’s national newspapers stand on the EU referendum June 19, 2016 Britain's national Sunday newspapers have taken a side in the EU referendum on the last weekend before the nation heads to the polls. The Sunday Times has backed Brexit, in contrast to its weekday edition, The Times and its fellow Rupert Murdoch-owned News UK title The Sun, which urged readers to "beLEAVE in Britain" last week. In an editorial [...]
Cannes Lions 2016: The sun may shine over La Croisette next week, but storm clouds are gathering over advertising agencies June 17, 2016 Next week, the great and good of the advertising world will descend on the south of France for the Cannes Lions, the industry’s annual jamboree. Awards will be distributed, backs will be slapped and rosé will be consumed by the case. While the sun sets over La Croisette, however, the storm clouds are gathering for the [...]
Subscription services on the rise for pay monthly Brits, survey shows June 16, 2016 UK consumers are increasingly opting to pay a monthly fee to subscribe to a service, rather than buy it outright, new research has shown. A whopping 40m Brits (78 per cent of the adult population) are now subscribing to at least one product or service. Video streaming services are amongst the most popular kind of subscription [...]
Sky rebrands Movies to Cinema as it regroups amid growing competition from online streaming sites June 15, 2016 Broadcaster Sky is hoping a change to its popular film channels will be able to arrest the recent downward trend in its share price. TV networks around the world are battening down the hatches against a rising tide of competition. From 8 July, Sky will premiere a new film every day on its movie channels. [...]