Women and advertising: J Walter Thompson’s group planning head Rachel Pashley explains why ads should stop resorting to crude stereotypes June 27, 2016 "As a woman working in the marketing industry, I was continually confronted by creative briefs which referred to women as Busy Working Mum,” says Rachel Pashley, group planning head at J Walter Thompson (JWT) London. Pashley is behind the agency’s Female Tribes insight study into women around the world, so that they may be treated by [...]
Curzon Cinemas targets expansion around the world June 26, 2016 Curzon Cinemas, a chain that began in London in 1934 and has since opened 10 more cinemas across the country, is now targeting international growth through its digital offering. Philip Mordecai, director of home cinema at Curzon, is aiming to grow the digital side of the business and sees it eventually competing with the likes [...]
“It’s started… #Armageddon”: Brexit claims This Morning and Loose Women as early victims June 24, 2016 The Remain campaign said it would be bad. And for some, the effect of Brexit has already led to #Armageddon. It's been a difficult morning for ITV. As well as experiencing a 19 per cent fall in shares this morning, fans have also hit out at the broadcaster for – dun, dun, dun – cancelling This [...]
“It is not good news, to say the least”: WPP’s Martin Sorrell on what Brexit means for ad industry June 24, 2016 Sir Martin Sorrell, the founder and chief executive of advertising giant WPP, has said a Brexit vote "is not good news, to say the least". Sorrell, who spoke out against the prospect of a Leave vote on numerous occasions, said today he is "very disappointed". And he raised fears over what impact Brexit will have [...]
World’s media turns attention to UK for EU referendum: Best of the front pages June 23, 2016 The world's media is closely watching the UK today as Brits vote in the EU referendum. The story is dominating the global news agenda, featuring on front pages everywhere across Europe and beyond: the United States, China, Colombia and Israel. German tabloid Bild is promising to properly recognise England's 1966 World Cup triumph if the UK remains; [...]
Magazine publisher imagines bright future with £14.2m takeover deal June 23, 2016 Magazine publisher Future has announced a £14.2m takeover deal for Imagine Publishing. The target company’s portfolio includes 19 magazines, including All About History, Digital Photographer and World of Animals, as well as websites and bookazines. Imagine is expected to report a revenue of £16.4m for the year to 31 March with earnings before interest, taxation [...]
Youth media group Vice expands into 50 countries. Mebbe cuz it makes good business sense June 22, 2016 Youth media company Vice has announced plans to expand across more than 50 countries with a series of international deals. Vice will make market entries into India and the Middle East, launch 24-hour TV channels across Australia and New Zealand and have a stand-alone channel across South East Asia. Read more: Vice to launch Viceland TV [...]
Dove and Persil maker Unilever to wash out gender stereotyping from adverts June 22, 2016 Unilever has vowed to step away from gender stereotyping in adverts. The company behind Dove, Persil and Magnum has made the pledge after it commissioning research showing 40 per cent of women do not identify with other women they see in adverts. Read more: Khan: "Beach body ready" adverts should be banned “Stereotyping in advertising is [...]
One day to go until the referendum: Here are the best front pages from Fleet Street June 22, 2016 With just one day to go until voting opens, the UK’s national press have firmly nailed their colours to the EU referendum mast. The Sun, which backed Leave earlier this month, has brought the Queen back into the debate; the Daily Express is offering Brexit posters; and the Daily Mirror, while condemning a “most divisive, vile and unpleasant [...]
“Project Fear” blamed for adspend slowdown in run-up to referendum June 21, 2016 Politicians and "Project Fear" have been blamed for reduced spending in the UK’s advertising market. GroupM, part of Sir Martin Sorrell’s WPP, has reduced its forecast for adspending growth in 2016 from 7.2 per cent to 6.3 per cent. The TV industry and national newspapers have been worst hit in the forecasts. The former is expected [...]