Leclerc new Formula 1 deal gives $15bn Ferrari brand stability Sport Business Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]
Former Red Bull boss Horner lands job at private equity fund targeting sport Sport Business Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports [...]
Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good Sport Business Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, City AM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]
Cadillac F1 forced to fix phone ‘issue’ to satisfy FIA cost cap protocol May 11, 2026 It can be hard getting up to speed when you are the newest team on the grid in Formula 1, as Cadillac bosses have found. The US team, who joined F1 this year, are yet to win a point in their first four races – and off the track they have experienced the odd hiccup [...]
Formula 1’s reaction to season disruption a lesson for Fifa World Cup May 10, 2026 Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption. The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]
Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple May 6, 2026 Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The [...]
Mercedes bid for Alpine could be blocked by FIA multi-team rule change May 4, 2026 FIA president Mohammed Ben Sulayem has hinted that motorsport’s world governing body could prevent Mercedes from buying a minority stake in Formula 1 competitor Alpine. Mercedes is among the bidders for a 24 per cent stake in Alpine that has been put up for sale by Otro Capital. Former Red Bull principal Christian Horner is [...]
Buses, shoes and air ambulances: The F1 tech influencing everyday life April 30, 2026 F1 may have been away from our screens for over a month, but its technology has been all around us. Matt Hardy digs deeper. Ever sat on the famously busy – and traffic heavy – 149 bus route from London Bridge to Edmonton Green, the one that weaves its way through the City before heading [...]
Government risks British Grand Prix jeopardy over F1 visa issues April 28, 2026 Formula 1 has said the government risks jeopardising the British Grand Prix and damaging the country’s soft power by dragging its feet over visa issues. The Home Office has been accused of being slow to adapt to visa requirements specific to hundreds of Formula 1 workers, where delays force employees used across the entire calendar [...]
Italy and UK risk driving Formula 1 away with misguided tax raids April 26, 2026 Italy’s latest attempt to claw back tax from Formula 1 drivers and teams is being framed as a crackdown on evasion. In reality, it looks far more like a system struggling to keep up with the modern sport it is trying to regulate. Authorities are reportedly looking to audit teams and drivers retrospectively between 2020 [...]