Free-to-air bonanza boon for fans, sport and marketers Sport Business A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channels – BBC1, BBC2, ITV1, Channel 4 and 5 – as well as ITV4 – as sports look [...]
Formula 1’s governing body wants more races in China and Asia Sport Business Formula 1’s governing body has insisted it wants more races in China and Asia as part of a Far East pivot ahead of this weekend’s British Grand Prix at Silverstone. The Federation Internationale de l’Automobile (FIA) told City AM that Asia had become a key growth market for the not-for-profit motorsport governing body, which this [...]
Formula 1 worth £12bn to UK economy as Silverstone rakes in £100m Sport Business Formula 1 boosts the UK economy by £12bn every year, according to new figures revealed ahead of this weekend’s British Grand Prix at Silverstone. The wider impact in the UK of the elite motor racing series – 10 of whose 11 teams are headquartered in the country or have operational bases on these shores – [...]
Exclusive: O2 Arena bosses open to hosting another Formula 1 launch event June 18, 2026 O2 Arena bosses are open to hosting another Formula 1 launch event if the motor racing series decides to repeat its popular pre-season showpiece. To celebrate its 75th season, Formula 1 staged a sell-out event at the 20,000-capacity O2 in Greenwich, with all teams showing off their cars alongside music from the likes of Machine Gun [...]
Leclerc new Formula 1 deal gives $15bn Ferrari brand stability June 3, 2026 Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]
Former Red Bull boss Horner lands job at private equity fund targeting sport May 21, 2026 Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports [...]
Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good May 18, 2026 Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, City AM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]
Cadillac F1 forced to fix phone ‘issue’ to satisfy FIA cost cap protocol May 11, 2026 It can be hard getting up to speed when you are the newest team on the grid in Formula 1, as Cadillac bosses have found. The US team, who joined F1 this year, are yet to win a point in their first four races – and off the track they have experienced the odd hiccup [...]
Formula 1’s reaction to season disruption a lesson for Fifa World Cup May 10, 2026 Formula 1 is firmly back on track but the consecutive Bahrain and Saudi Arabian race cancellations, the result of events in the Middle East, have highlighted how quickly established sporting fixtures can face significant disruption. The cost of the decision to cancel both races, given the potential risk to safety of staff working in the [...]
Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple May 6, 2026 Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The [...]