Inside Formula 1’s £10,000 hospitality ticket on the back of a moving lorry August 11, 2026 Formula 1 is expanding the roll-out of a £10,000-per-head hospitality experience which allows VIPs to dine on the track aboard a “travelling dining room”. The Out Lap kicked off in Spa before the summer break but will continue in Zandvoort, Monza and Madrid after a sell-out in Belgium as part of the mega-deal between Formula [...]
Will Formula 1 need to refund sponsors for cancelled Middle East races? August 2, 2026 Anna Sowerby dissects what happens with sponsorship agreements when events, such as Formula 1 Grands Prix, are cancelled As we enjoy yet another blockbuster summer of sport, the current global landscape is a stark reminder of just how quickly situations can change and put events at risk of being cancelled. The obvious example being the [...]
Europe to host Formula 1 finale if Iran war scuppers Qatar and Abu Dhabi plans July 29, 2026 Europe will host the Formula 1 finale if the ongoing war in Iran scuppers planned Grands Prix in Qatar and Abu Dhabi. Formula 1’s 24-race season had already taken a double hit, with races in Saudi Arabia and Bahrain postponed indefinitely earlier this year. The Bahrain Grand Prix will now take place in Malaysia. But [...]
Free-to-air bonanza boon for fans, sport and marketers July 4, 2026 A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channels – BBC1, BBC2, ITV1, Channel 4 and 5 – as well as ITV4 – as sports look [...]
Formula 1’s governing body wants more races in China and Asia July 3, 2026 Formula 1’s governing body has insisted it wants more races in China and Asia as part of a Far East pivot ahead of this weekend’s British Grand Prix at Silverstone. The Federation Internationale de l’Automobile (FIA) told City AM that Asia had become a key growth market for the not-for-profit motorsport governing body, which this [...]
Formula 1 worth £12bn to UK economy as Silverstone rakes in £100m July 2, 2026 Formula 1 boosts the UK economy by £12bn every year, according to new figures revealed ahead of this weekend’s British Grand Prix at Silverstone. The wider impact in the UK of the elite motor racing series – 10 of whose 11 teams are headquartered in the country or have operational bases on these shores – [...]
Exclusive: O2 Arena bosses open to hosting another Formula 1 launch event June 18, 2026 O2 Arena bosses are open to hosting another Formula 1 launch event if the motor racing series decides to repeat its popular pre-season showpiece. To celebrate its 75th season, Formula 1 staged a sell-out event at the 20,000-capacity O2 in Greenwich, with all teams showing off their cars alongside music from the likes of Machine Gun [...]
Leclerc new Formula 1 deal gives $15bn Ferrari brand stability June 3, 2026 Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]
Former Red Bull boss Horner lands job at private equity fund targeting sport May 21, 2026 Former Red Bull Racing team principal Christian Horner has become an advisor to private equity firm Oakley Capital on premium sport investments. The Brit left Red Bull last year after 20 years at the Formula 1 team and has been exploring a return to the sport through ownership. He reportedly teamed up with MSP Sports [...]
Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good May 18, 2026 Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, City AM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]