Manchester United agree club record sleeve sponsorship with fintech unicorn SumUp September 8, 2026 Manchester United have filled their sleeve sponsor vacancy by signing a club record multi-year deal worth more than £20m a year with fintech unicorn SumUp. The London-based provider of mobile payment solutions will appear on the sleeve of matchday shirts worn by United’s men’s, women’s and youth teams. The financial terms are understood to represent [...]
Liverpool in record £300m deal as Turkish Airlines replaces Standard Chartered September 8, 2026 Liverpool will replace Standard Chartered as their front-of-shirt partner next season after agreeing a record £300m deal with Turkish Airlines. The flagbearer, already a sponsor of the Uefa Champions League, will pay £60m per season as part of a five-year deal beginning in 2027 in what is being reported as the biggest front-of-shirt deal in [...]
Football multi-club ownership firm seeks London Stock Exchange bond issue September 8, 2026 An ambitious London-based firm looking to create a football multi-club network and sell bonds on the London Stock Exchange has smashed its first fundraising goal. The Football Factory raised over £100,000 at an £8m pre-money valuation this week ahead of a Series A round and a bond sell-off – in one or both of London [...]
Champions League: Is the rise of the superclubs becoming a problem? September 8, 2026 Eight clubs in this year’s Champions League have a massive financial advantage over the rest but, with TV and commercial revenue increasing, should Uefa be worried? The Champions League kicks off in earnest this evening with a low-key fixture between AEK Athens and Austrian side LASK, the kind that, for most neutrals, could only be [...]
Nottingham Forest reportedly terminate Edu contract September 7, 2026 Edu Gaspar has left his role as global head of football at Premier League club Nottingham Forest after a lively year in the Midlands. The former Arsenal invincible joined Forest in July 2025 but has departed after a year, with the Telegraph stating that his contract had been terminated. “I’m truly excited about this new [...]
Belgian FA ‘cannot back’ Infantino amid World Cup and Balogun ‘transparency’ concerns September 7, 2026 Belgium’s FA has vowed to oppose Gianni Infantino’s bid for re-election as Fifa president, in part because it remains unhappy at the handling of the Folarin Balogun incident. Infantino confirmed at the weekend that he intends to stand again in March despite a furious backlash to his now-abandoned plans to partially privatise the World Cup. [...]
Beer, kits, hospitality and stadia can take Women’s Super League to greater heights September 5, 2026 Bigger crowds and greater matchday revenue are just some of the growth opportunities for the WSL as the new season begins, says Sarah Rock. This weekend marks the return of the Women’s Super League, with last night’s opening fixture between London City Lionesses and Manchester United featuring one of the league’s biggest name signings to [...]
Dazn National League row: Club in ‘poodles’ rant as owner calls for end to broadcast deal September 4, 2026 Dazn is facing a major backlash after Boreham Wood FC’s owner urged fans to boycott the sports streamer and called on National League bosses to end their media rights deal. Danny Hunter blamed Dazn for schedule changes that he called “a complete joke” and “utter nonsense” which treated clubs and their players as “poodles” and [...]
Strauss becomes first dedicated Champions League referee sponsor September 4, 2026 Champions League referees will sport sleeve patches advertising workwear brand Strauss after the German company became Uefa’s first ever refereeing sponsor. The three-year deal, announced today, will take effect when the competition’s league phase, involving Arsenal, Aston Villa, Liverpool, Manchester City and Manchester United, begins next week. The Strauss partnership also covers the Women’s Champions [...]
Just Eat slashes sponsorship team as it axes £40m Champions League deal a year early September 4, 2026 Just Eat’s premature exit from its £40m-a-year Champions League partnership has coincided with the takeaway platform gutting its sponsorship department, City AM has learned. European football chiefs have been forced to bring forward the start of a partnership with Hyundai in place of Just Eat after it opted to terminate its Champions League deal a [...]