Beer, kits, hospitality and stadia can take Women’s Super League to greater heights September 5, 2026 Bigger crowds and greater matchday revenue are just some of the growth opportunities for the WSL as the new season begins, says Sarah Rock. This weekend marks the return of the Women’s Super League, with last night’s opening fixture between London City Lionesses and Manchester United featuring one of the league’s biggest name signings to [...]
Dazn National League row: Club in ‘poodles’ rant as owner calls for end to broadcast deal September 4, 2026 Dazn is facing a major backlash after Boreham Wood FC’s owner urged fans to boycott the sports streamer and called on National League bosses to end their media rights deal. Danny Hunter blamed Dazn for schedule changes that he called “a complete joke” and “utter nonsense” which treated clubs and their players as “poodles” and [...]
Strauss becomes first dedicated Champions League referee sponsor September 4, 2026 Champions League referees will sport sleeve patches advertising workwear brand Strauss after the German company became Uefa’s first ever refereeing sponsor. The three-year deal, announced today, will take effect when the competition’s league phase, involving Arsenal, Aston Villa, Liverpool, Manchester City and Manchester United, begins next week. The Strauss partnership also covers the Women’s Champions [...]
Just Eat slashes sponsorship team as it axes £40m Champions League deal a year early September 4, 2026 Just Eat’s premature exit from its £40m-a-year Champions League partnership has coincided with the takeaway platform gutting its sponsorship department, City AM has learned. European football chiefs have been forced to bring forward the start of a partnership with Hyundai in place of Just Eat after it opted to terminate its Champions League deal a [...]
Nike becomes London City Lionesses sponsor as well as kit partner in world record deal September 3, 2026 Nike has extended its partnership with London City Lionesses to become the Women’s Super League club’s front-of-shirt sponsor as well as kit maker for a world record fee of over £3m. The sponsorship is described as a multi-year deal and comes as Nike has also extended its kit contract with London City until 2032. The [...]
Are financial rules fuelling the Premier League’s record transfer spending? September 3, 2026 Premier League football’s financial regulations may have been designed to control transfer spending but they actually incentivise it, argues Danny Hill. Premier League clubs spent a record £3.46bn this summer. Around 38 per cent of deals were between Premier League clubs, up from 30 per cent last year, according to Reuters. The obvious explanations are [...]
Fifa World Cup ticket ‘misbehaviour’ warning to MPs over UK’s Sporting Events Bill September 3, 2026 Fifa has been accused of “misbehaviour” in its World Cup ticketing by resellers, who warn that such practice could become rife in the UK if a bill up for debate in Parliament today is passed. The Sporting Events Bill was drawn up to make it easier for the UK to host one-off events such as [...]
Greater fool theory helps to explain Premier League’s record £3.5bn transfer window September 3, 2026 The transfer window has left Ed Warner’s head in a spin and even the most devoted football nut must have struggled to keep up, he writes. The football transfer window closed on Tuesday night, with over £3bn splashed out by Premier League clubs for the second summer running. In the end, Everton didn’t sell their [...]
Fulham owner Khan sees his £1bn stadium construction project take next steps September 2, 2026 Owner of Premier League club Fulham, Shahid Khan, is spending £1bn on a major stadium upgrade as he looks to expand his corporate offering. The Pakistani-American businessman, who is reportedly worth nearly $15bn, will see his team relocated by 150 miles while the works, which will be completed in time for the summer of 2028, [...]
Arsenal owner Kroenke takes total US franchise spend this summer to £23bn September 2, 2026 Nearly £23bn of US sports franchises were sold across the summer after Arsenal owner Stan Kroenke purchased the Los Angeles Angels. The surprise purchase – a MLB record at £2.97bn – ended a summer of spending across North America which included basketball, NFL and women’s football. Kroenke’s sporting portfolio now puts the Angels alongside Premier [...]